18. The value of a product is determined by the ratio of its quality to its price. The higher the value of a product, the better will be its competitive position. Therefore, either increasing the quality or lowering the price of a given product will increase the likelihood that consumer will select that product rather than a competing one.
Which of the following, if true, would most strengthen the conclusion drawn above?
(A) It is possible to increase both the quality and the price of a product without changing its competitive position.
(B) For certain segments of the population of consumers, higher-priced brands of some product lines are preferred to the lower-priced brands.
(C) Competing products often try to appeal to different segments of the population of consumers.
(D) The competitive position of a product can be affected by such factors as advertising and brand loyalty.
(E) Consumers’ perceptions of the quality of a product are based on the actual quality of the product.
The given answer is E, which WAS also my first choice. However, after reading it over, I tend to go for A instead. The stem is primarily focused on the concept of "ratio", not just the 分子 or 分母. The example provided also strengthens this concept. Hence, I believe A is a better choice becuase it aligns better with the idea of "ratio". Choice E actually contradicts with author's orginal argument becuase it implicitly excludes price when dicussion about the determinantor of "perceptions of the quality"
Can someone comment? Never thought I would stuck with a CR question before ...
Really appreciate it.
[此贴子已经被作者于2003-12-31 9:32:19编辑过] | 
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发表于 2003-12-31 09:27:00
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