[求助]大全35, 新版黄色XDF22篇(市场营销技巧)

请教大全35

It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product.

There are three groups of consumers who are affected by the marketing process. First, there is the market segment—people who need the commodity in question. Second, there is the program target—people in the market segment with the “best fit” characteristics for a specific product. Lots of people may need trousers, but only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience―all people who are actually exposed to the marketing program without regard to whether they need or want the product.

These three groups are rarely identical. An exception occurs occasionally in cases where customers for a particular industrial product may be few and easily identifiable. Such customers, all sharing a particular need, are likely to form a meaningful target, for example, all companies with a particular application of the product in question, such as high-speed fillers of bottles at breweries. In such circumstances, direct selling (marketing that reaches only the program target) is likely to be economically justified, and highly specialized trade media exist to expose members of the program target—and only members of the program target—to the marketing program.

Most consumer-goods markets are significantly different. Typically, there are many rather than few potential customers. Each represents a relatively small percentage of potential sales. Rarely do members of a particular market segment group themselves neatly into a meaningful program target. There are substantial differences among consumers with similar demographic characteristics. Even with all the past decade’s advances in information technology, direct selling of consumer goods is rare, and mass marketing—a marketing approach that aims at a wide audience—remains the only economically feasible mode. Unfortunately, there are few media that allow the marketer (one that deals in a market; specifically: one that promotes or sells a product or service)
    to direct a marketing program exclusively to the program target. Inevitably, people get exposed to a great deal of marketing for products in which they have no interest and so they become annoyed.

8.It can be inferred from the passage that which of the following is true for most consumer-goods markets?

(A) The program audience is smaller than the market segment.

(B) The program audience and the market segment are usually identical.

(C) The market segment and the program target are usually identical.

(D) The program target is larger than the market segment.

(E) The program target and the program audientce are not usually identical

答案是E, 可我就是没有推出来, 请大家帮忙指教!谢谢

再顶,xdjm来给帮个忙哈!

這是行銷裡面牽涉到市場區隔的概念

從第二段可以整理出涵蓋的範圍由大到小為:program audience>market segment>program target

所以(A)(D)錯誤

第三段開頭第一句These three groups are rarely identical.

可以排除(B)(C)

(E)選項的寫法也考量到有exception的可能,如果少了usually的話,就變成The program target and the program audientce are not identical.完全沒有例外發生的可能性

These three groups are rarely identical.

Most consumer-goods markets are significantly different.