逻辑(陈向东)P184,57题

companies considering new cost-cutting manugacturing processes often compare the projected results of making the investment against the alternative of not making the investment with costs.selling prices,and share of market remaining constant.

which of the following , assuming that each is a realistic possibility, constitutes the most serious disadvantage for companies of using the method above for evaluating the financial benefit of new manufacturing processes?

a) the costs of materials required by the new process mingt not be known with certainty.

b) In several years interest rates might go down, reducing the interest osts of borrowing money to pay for the investment.

c) some cost-cutting processes might require such expensive investments that there would be no net gain for many years.until the investment was paid for by saving s in the manufacturing process.

d) competitors that do invest in a new process might reduce thir selling prices and thus take market share away form companies that do not .

e)the period of year chosen for averaging out th cost of the investment minght be somewaht longer or shorter, thus affectiong the result.

------------------------------------------------

答案是D.对新程序进行投资的竞争者们可能降低他们的出售价格从而从没有那么做的公司那里夺取市场份额.

如何理解?