- UID
- 1267778
- 在线时间
- 小时
- 注册时间
- 2017-3-11
- 最后登录
- 1970-1-1
- 主题
- 帖子
- 性别
- 保密
|
Products sold under a brand name used to command premium prices because, in general, they were superior to nonbrand rival products. Technical expertise in product development has become so widespread, however, that special quality advantages are very hard to obtain these days and even harder to maintain. As a consequence, brand-name products generally neither offer higher quality nor sell at higher prices. Paradoxically, brand names are a bigger marketing advantage than ever.
Which of the following, if true, most helps to resolve the paradox outlined above?
- A. Brand names are taken by consumers as a guarantee of getting a product as good as the best rival products.
- B. Consumers recognize that the quality of products sold under invariant brand names can drift over time.
- C. In many acquisitions of one corporation by another, the acquiring corporation is interested more in acquiring the right to use certain brand names than in acquiring existing production facilities.
- D. In the days when special quality advantages were easier to obtain than they are now, it was also easier to get new brand names established.
- E. The advertising of a company`s brand-name products is at times transferred to a new advertising agency, especially when sales are declining.
答案：A
做题的时候在A和D纠结，觉得A虽然很符合题意，但没有体现在新的情况下，brand names是一个[更大]的优势；因而误选了D，觉得更少新品牌出现，老品牌的竞争优势就越能保持、越有用，这个选项也体现了不同情况的区别。想请问该怎么理解这两个选项呢？感谢！
|
|
京公网安备11010202008513号 京ICP证101109号 京ICP备12012021号
发表于 2019-12-12 17:55:37
收藏
收藏
楼主
