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- 2018-2-27
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作文:
提干很长,游乐园安全
amusement park attendance has been declined for the past three years, despite that the advertising budget has been increased for the same period of time. Even though kids visit the amusement park a lot, it is the parents that most frequently purchase tickets. Research indicates that for the automobile industry, 60% of customers claims that safety is their top priority when purchasing cars. Therefore, our amusement park should change the current market campaign slogan xx(好玩的游乐园之类的)to “fun for kids, peace for parents”(之类的), to emphaze our fine safety record and inspection and maintanence procedures. So we can have increased attendance and ticket sales.
构筑:
1 错误排除advertising budget不是decline的原因
2 错误类比汽车和游乐园销售
3 错误假设改变slogan就能提高attendance and sales, 也许别的游乐园也有这样的标语,也许本身的market campaign就不有效
IR:
叙述tab:某老板开的五家餐馆都要符合五个要求,每年收益大于2百万,第二年的收益高于第一年,每年成本低于50万,每月好评对于4,没有任何safety之类的violence. 老板认为B是最好的一家餐馆。数据tab: 两年分开的两个表,列出了五个餐馆各项指标。只要注意第二年的表在上面,第一年的表在下面。
三道题,挺简单。不需要skip. 一道问按照列出来的标准,老板说B餐馆最好对不对。一道问如果E餐馆第三年符合所有五个要求了,哪项描述对哪项错。第三道忘记了。
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