- UID
- 1126587
- 在线时间
- 小时
- 注册时间
- 2015-6-27
- 最后登录
- 1970-1-1
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• ITC :e-Choupal in 2000
• Empowering Indian farmer & competitive advantage
○ Traditional mandis: traders exploit farmers
§ Farmer: no information
§ Trader: well informed
○ e-choupal : hub-and -spoke model
§ Internet kiosk :know the price
§ Hub: warehouse and training center
□ Full-service : retail store ,fuel station
○ Sanchalak :manager
§ Disseminate information & purchase ↑
□ Crop price, weather
□ Get paid a commission(0.25%-15%)
§ Manage 3-6 villages + deputy manager
○ ITC: update mandi & e-choupal price
§ Different language
□ e.g. T ,K,AP…
□ K: English
§ [MP]
□ ITC: matches mandis price
® Mandis ↑,ITC ↑
® Mandis ↓,ITC→,sale
• 6500 e-Choupal , 4million farmers ,40000 billages.
○ 110 warehouse hubs
○ 2/3 revenue
○ 2012 goal
• Version 3.0 : mobile telephony & semi-urbanisation
○ Customization → personalization
○ Agricultural practice : climate change
○ 17% revenue
• Impact
○ Data from mandis and ITC
○ 1.7%↑
○ Competition ↑ → price ↑ variation↓
○ Farmer: 33% ↑,cultivation 19%,ITC cost ↓
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