GWD24-Q13 找不到原文定位，求指教！

snail007

Extensive research has shown that the effectsof short-term price promotions on sales are themselves short-term.  Companies’ hopes that promotions might have apositive aftereffect have not been borne out for reasons that researchers havebeen able to identify.  A price promotionentices only a brand’s long-term or “loyal” customers; people seldom buy anunfamiliar brand merely because the price is reduced.  They simply avoid paying more than they haveto when one of their customary brands is temporarily available at a reducedprice.  A price promotion does notincrease the number of long-term customers of a brand, as it attracts virtuallyno new customers in the first place. Nor do price promotions have lingeringaftereffects for a brand, even negative ones such as damage to a brand’s reputationor erosion of customer loyalty, as is often feared.
      So why do companies spend so much onprice promotions?  Clearly pricepromotions are generally run at a loss, otherwise there would be more ofthem.  And the bigger the increase insales at promotion prices, the bigger the loss. While short-term price promotions can have legitimate uses, such as reducingexcess inventory, it is the recognizable increase in sales that is their mainattraction to management, which is therefore reluctant to abandon this strategydespite its effect on thebottom line.

Q13:   The passage suggests that evidence for price promotions’ “effect on the bottom line” (line 40) is provided by
A.    the lack of lingering aftereffects from price promotions
B.    the frequency with which price promotions occur
C.    price promotions’ inability to attract new customers
D.    price promotions’ recognizable effect on sales
E.    the legitimate uses to which management can put price
promotions

答案是B，可怎么也找不到原文哪里提promotion的frequency了？

谢谢！！

liverpool123

这道题目我也是没找到
我觉得bottom line应该指的是不亏钱或者不要亏得太多，B只能从频率上来接近，也就是频率越多，亏的越多，

我选择了E，因为前面是让步，所以我认为应该是把前面的去非就可以成为后句内容

另外问下你，你GWD24-26选择啥？我选了B，答案给了D

只能是B和d选择一个，我不知道B哪里错了？D我不敢肯定对

edwardelric

即使它在bottom line 时有效~很多公司都不愿意放弃它~对吧 问你它effect on the bottom line 有效体现在哪里
公司不愿意放弃使用~原因是像减少存货一样合理使用~你可以答5 把to后面的错误改正成使用减少存货
也可以答公司对其使用的频率上体现~即使公司不愿放弃使用

yingsuanna06

我觉得可以回文定位的，第二段第一句话有提到often

evanxie9669

但是关键就是转折啊，management, which is therefore reluctant to abandon this strategy despite its effect on the bottom line.  不愿意放弃他，尽管他xx，这个xx应该指向偏负面的东西，所以我觉得选原文提到的“不能吸引新客户”