请教一道逻辑题

bonniexiong

1. Surveys show that every year only 10 percent of cigarette smokers switch brands. Yet the manufacturers have been spending an amount equal to 10% of their gross receipts on cigarette promotion in magazines. It follows from these figures that including cigarette smokers to switch brands did not pay, and that cigarette companies would have not been worse off economically if they had dropped their advertising.

Of the following, the best criticism of the conclusion that inducing cigarettes smokers to switch brands did not pay is based on

A. computing advertising costs as a percentage of gross receipts, not of overall cost

B. past patterns of smoking and may not carry over to the future

C. the assumption that each smoker is loyal to a single brand of cigarettes at any one time

D. the assumption that each manufacturer produces only one brand of cigarettes

E. figures of the cigarettes industry as a whole and may not hold for a particular company

答案是E。如何排除A和D？