08. 11AA 总汇(updated 11-24 00:54)

audreytso · 发表于 2008-11-9 14:42:00

word版在本贴最下面，可下载了

（本月已出现5次）1、服装老板建议做电台广告

The Following Appeared in a memorandum from the owner of Carlo’s Clothing to the staff:

“Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot’s owners have apparently become wealthy enough to retire, profits at Carlo’s Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot.”

Carlo's服饰老板给员工的备忘录：

由于Disc Depot，相邻街区的音像店从去年开始新的电台广告，它的业务显著增长，从商店人流量的大量增加就可以看出。当Disc Depot的老板显然已经足够富有可以退休时，Carlo's服饰的利润3年来一直停滞不变。为了促进我们的销售和利润，我们应该像DiscDepot一样从报纸广告转向经常的电台广告.

(原jj: Disc Depot, a local music store has increased foot traffic into the store since it started radio advertising. The owners of Disc Depot are wealthy enough to retire. However, Carlo's Clothing's profits have been staganant for the past three years. Therefore Carlo's Clothing should switch from newspaper advertising to radio advertisement.)

(本月已出现5次）2、把Cookville的工厂用来做drill bit production

The following appeared as part of an article in the local newspaper:

"Our factory in Cookville is our most advanced and efficient. It is capable of producing ten drill bits for each of production costs, whereas none of our other factories can produce more than seven drill bits per dollar of production costs. Therefore, we can reduce our overall drill bit production by devoting the Cookville factory entirely to drill bit production. Since reducing the production costs of individual machine parts is the only way to achieve our larger goal of reducing our overall production costs, dedicating the Cookville factory entirely to drill bit production and shifting all other machine part machine to our other factories will help us to attain that larger goal."

（本月已出现2次）3、钢琴公司
从高档钢琴转做便宜的电子琴

The following appeared in a memorandum from the development director of the Largo Piano Company.

“The Largo Piano Company has long been known for producing carefully handcrafted, expensive pianos used by leading concert pianists. During the past few years, however, our revenues have declined; meanwhile, the Allegro Musical Instrument Company introduced a line of inexpensive digital pianos and then saw its revenues increase. In order to increase Largo’s sales and in fact outsell Allegro, we should introduce a line of digital pianos in a variety of price ranges. Our digital pianos would be likely to find instant acceptance with customers, since they would be associated with the prestigious Largo name.”

（原jj钢琴厂：L钢琴厂生产高端手工钢琴，但近几年啦营业额下降了。但A钢琴厂这几年来推出的塑料电子钢琴卖的很好，因此我们应该引进新的塑料电子钢琴流水线。由于消费者对我们公司的品牌非常的熟悉，我们引进后一定会看到销售额急剧的提升。)

（本月已出现3次）4、高档连锁商店开咖啡店

New 1. Greentree Grocers

Greentree Grocers has been experiencing high sales volume but decreasing profit margin. Its customers are wealthy people looking for gourmet food and luxury shopping experience, so it must cut costs without hurting the customers' shopping experience. So it plans to layoff 10 employees per store and eliminate expensive displays and free samples. In addition, it will partner with XX Cafe to have a coffee shop in each store. This is supported by a recent survey that the Grocers and the Cafe attract similar types of customers. The conclusion is that Greentree Grocers will experience high sales volume as well as high profit margin

貌似没有找到啊！讲一个高档连锁商店利润下降，所以要裁员，为了防止裁员损害其形象，经过调查（调查可疑），他们绝定在每个场所开一家咖啡店，以此增加收入

（本月已出现2次）5、Software Design公司学auto Industry（没找到）

版本1

我碰到的AA是讲一个Softwear design的公司要学习auto industry把full-time employee换成temporary labor. 说这样可以减少cost什么的。还说auto industry 因为用了这个方法怎么怎么有效，所以这个公司也应该学习

版本2

一个software company因为有三年没有利润(还是利润没有增加？)，所以想要follow

the leader of auto industrys 把expensive workforces

换成 cheeper,temporary labors 试图cut budgets ,作者认为这样短期之内可以

increase profits.(or短期内利润会增加？)

(本月已出现1次) 6、Megamart Grocery Store的商业计划

The following is part of a business plan created by the management of the Megamart grocery store.

“Our total sales have increased this year by 20 percent since we added a pharmacy section to our grocery store. Clearly, the customer’s main concern is the convenience afforded by one-stop shopping. The surest way to increase our profits over the next couple of years, therefore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that offers such a range of services will give us a competitive advantage over other local stores.”

Megamart杂货店的管理层的商务计划：

由于我们在杂货店内加了药剂部分，今年我们的总体销售额增加了20%。显然，顾客主要关注的是一次性购物的便利性。在今后两年内提高我们的利润的最佳方法是增加一个成衣部门和一个汽车配件和维修商店。我们同时也应该在最后的纪念中继续增加新的部门和服务，比如餐馆，园艺商店。成为本地唯一的提供如此广泛服务的商店将给我们带来超越其他商店的竞争优势。

[此贴子已经被作者于2008-11-24 0:55:06编辑过]

audreytso · 发表于 2008-11-9 14:43:00

（本月已出现1次）7、Apogee Company的Memo

The following appeared in a memorandum from the business department of the Apogee Company.

“When the Apogee Company had all its operations in one location, it was more profitable than it is today. Therefore, the Apogee Company should close down its field offices (n. 外地办事处) and conduct all its operations from a single location. Such centralization would improve profitability by cutting costs and helping the company maintain better supervision of all employees.”

(本月已出现3次) 8. University VS Other kind of hospitals

43. The following appeared in an article in the health section of a newspaper.

“There is a common misconception that university hospitals are better than community or private hospitals. This notion is unfounded, however: the university hospitals in our region employ 15 percent fewer doctors, have a 20 percent lower success rate in treating patients, make far less overall profit, and pay their medical staff considerably less than do private hospitals. Furthermore, many doctors at university hospitals typically divide their time among teaching, conducting research, and treating patients. From this it seems clear that the quality of care at university hospitals is lower than that at other kinds of hospitals.”

AA：university hospitals vs other kind of hospitals
       1.学校的医院fewer doctor, lower success rate, less profit and payment
       2.many doctors in university hospitals divides their time into teaching, researching and caring the patients.
      Therefore, UHs have a lower quality of care than other kind of hospitals

（本月已出现3次）9. Take Heart Fitness Center的商业计划

108. The following appeared as part of a business plan created by the management of the Take Heart Fitness Center.
“After opening the new swimming pool early last summer, Take Heart saw a 12 percent increase in the use of the center by members. Therefore, in order to increase the number of our members and thus our revenues, which depend on membership fees, we should continue to add new recreational facilities in subsequent years: for example, a multipurpose game room, a tennis court, and a miniature golf course. Being the only center in the area offering this range of activities would give us a competitive advantage in the health and recreation market.”

（本月已出现3次）10. Cumquat Cafe 迁址是正确的

The following appeared as part of an article in the business section of a local newspaper:

“The owners of the Cumquat Café evidently made a good business decision in moving to a new location, as can be seen from the fact that the Café will soon celebrate its second anniversary there. Moreover, it appears that businesses are not likely to succeed at the old location: since the Café’s move, three different businesses—a tanning salon, an antique emporium, and a pet-grooming shop—have occupied its former spot.”

(本月已出现1次) 11. 公司转行

AA的题目是一个公司，原来在矿业行业，目前由于此行业demand下降，不景气，准备转为a new growth strategy,到科技行业，引用了许多科技行业今年盈利的证据。

（本月已出现1次）12. centralization and profitability

AA2 centralization and profitability.

（本月已出现2次）13. 商场
中年消费者

9. The following appeared in the opinion column of a financial magazine.

“On average, middle-aged consumers devote 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. Since the number of middle-aged people will increase dramatically within the next decade, department stores can expect retail sales to increase significantly during that period. Furthermore, to take advantage of the trend, these stores should begin to replace some of those products intended to attract the younger consumer with products intended to attract the middle-aged consumer.”

以下文字摘自一家金融杂志的观点栏目：

平均而言，中年消费者的零售商品消费额中有39%都花在了百货商店的商品和服务上，而对于年轻消费者而言这一比例仅仅为25%。由于在下一个十年内中年消费者的人数将显著增加，因此百货商店的商品零售额在此期间有望得以大幅增长。另外，为了更好的把握这个趋势，这些百货商店应该开始准备更多的用于吸引中年消费者的商品来取代那些吸引年轻消费者的商品。

（本月已出现2次）14. Cereal

AA：讲公司有一种Cereal产品叫Breakfast Crunch，含有比市面上别的Cereal多20%的vitamine k，而且经过调查Breakfast Crunch的regular consumer里面，有70%反映同其

（本月已出现3次）15. 信用卡环保

The following appeared as part of a plan proposed by an executive of the Easy Credit Company to the president.

“The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available.”

[此贴子已经被作者于2008-11-24 0:41:40编辑过]

audreytso · 发表于 2008-11-9 14:43:00

原16题因重复，所以删除。

（本月已出现2次）17.

某地W，因为工业污染导致当地的national parks less attractive，所以旅游业税收减少。但是呢，在公园底下发现了矿藏，如果被允许开发呢，挖矿公司可以为政府贡献很多税＋为那些曾经在旅游业工作的人创造很多工作机会。此外，即使不挖，公园的收入也要是持续减少的，所以挖矿是对该地经济发展的最好选择。

(本月已出现3次) 18.

AA: 具体的英文题不记得了, 就是说公司8年前利润增加, 同时招了一批员工. 两年前又找了一批,但同时公司利润下降. 所以这批员工素质不行, 人事部门应对此负责

(本月已出现1次) 19.

28. The following appeared in the editorial section of a local newspaper.

“Commuter use of the new subway train is exceeding the transit company’s projections. However, commuter use of the shuttle buses that transport people to the subway stations is below the projected volume. If the transit company expects commuters to ride the shuttle buses to the subway rather than drive there, it must either reduce the shuttle bus fares or increase the price of parking at the subway stations.”

(本月已出现5次) 20.学生抗议

The following appeared in the editorial section of a local newspaper.

“This past winter, 200 students from Waymarsh State College traveled to the state capitol building to protest against proposed cuts in funding for various state college programs. The other 12,000 Waymarsh students evidently weren’t so concerned about their education: they either stayed on campus or left for winter break. Since the group who did not protest is far more numerous, it is more representative of the state’s college students than are the protesters. Therefore the state legislature need not heed the appeals of the protesting students.”

（本月已出现2次）21.建健身房减少健康保险

The following appeared in a memo to the Saluda town council from the town’s business manager.

“Research indicates that those who exercise regularly are hospitalized less than half as often as those who don’t exercise. By providing a well-equipped gym for Saluda’s municipal employees, we should be able to reduce the cost of our group health insurance coverage by approximately 50% and thereby achieve a balanced town budget.”

(本月已出现1次) 22.

说村子Sandida的商业地产价格几年以来稳步上升。由此文章说S村的retail space现在肯定已经比P村的同类地产贵很多了，而几年前S村的可便宜了。文章进一步错误假设S村的retail space肯定已经overpriced，因此现在应该投资P村的同类零售业地产

(本月已出现2次) 23.百货商店家具利润上涨

72. The following appeared as part of a recommendation from the business manager of a department store.

“Local clothing stores reported that their profits decreased, on average, for the three-month period between August 1 and October 31. Stores that sell products for the home reported that, on average, their profits increased during this same period. Clearly, consumers are choosing to buy products for their homes instead of clothing. To take advantage of this trend, we should reduce the size of our clothing departments and enlarge our home furnishings and household products departments.”

(本月已出现5次）24.信息技术帮助提高公司效益

“The more efficient a firm’s employees are, the more profitable that firm will be. Improvements in a firm’s information technology hardware and software are a proven way to increase the efficiency of employees who do the majority of their work on computers. Therefore, if our firm invests in the most powerful and advanced information technology available, employee productivity will be maximized. This strategy ensures that every dollar spent on enhanced information technology will help to increase our firm’s profit margins.”

（本月已出现2次）25.大学毕业生很难找到教书工作

16. The following appeared as part of an article in the education section of a Waymarsh
City newspaper.

“Throughout the last two decades, those who earned graduate degrees found it very difficult to get jobs teaching their academic specialties at the college level. Those with graduate degrees from Waymarsh
University had an especially hard time finding such jobs. But better times are coming in the next decade for all academic job seekers, including those from Waymarsh. Demographic trends indicate that an increasing number of people will be reaching college age over the next ten years; consequently, we can expect that the job market will improve dramatically for people seeking college-level teaching positions in their fields.”

(本月已出现1次) 26.Ebooks

106. The following appeared as part of a business plan by the Capital Idea Investment firm.

“Currently more and more books are becoming available in electronic form — either free of charge on the Internet or for a very low price per book on CD-ROM.* People who would not pay bookstore prices will now have access to whatever book they want from their home or work computers. Consequently, literary classics are likely to be read more widely than ever before: 72 percent of those responding to a recent online survey said they would read books in electronic form, and 81 percent said they believed that reading classic works was important. Given this newly developing market, we should invest in E-Classics, a new company that sells electronic versions of literary classics.”

*A CD-ROM is a small portable disc capable of storing relatively large amounts of data that can be read by a computer.

越来越多的classics变成电子版，电子版的的classic book价格便宜，有的甚至免费。最近作了一个网上调查，72% pefer E-book,其中80%喜欢读classic,所以我们应该invest E-classic.

（本月已出现1次）27.提高学校住宿率

38. The following appeared in the editorial section of a campus newspaper.

“Because occupancy rates for campus housing fell during the last academic year, so did housing revenues. To solve the problem, campus housing officials should reduce the number of available housing units, thereby increasing the occupancy rates. Also, to keep students from choosing to live off-campus, housing officials should lower the rents, thereby increasing demand.”

学校的住宿occupancy要如何提高呢？说要keep students from living off campus, 要offer a lower rental...

[此贴子已经被作者于2008-11-24 0:06:29编辑过]

audreytso · 发表于 2008-11-9 14:43:00

(本月已出现1次) 28.汽车厂人力资源的memo
The following appeared in a memorandum from the head of a human resources department at a major automobile manufacturing company to the company's managers:

“Studies have found that employees of not-for-profit organizations and charities are often more highly motivated than employees of for-profit corporations to perform well at work when their performance is not being monitored or evaluated. Interviews with employees of not-for-profit organizations suggest that the reason for their greater motivation is the belief that their work helps to improve society. Because they believe in the importance of their work, they have personal reasons to perform well, even when no financial reward is present. Thus, if our corporation began donating a significant portion of its profits to humanitarian causes, our employees’ motivation and productivity would increase substantially and our overall profits would increase as well.”

(本月已出现3次) 29.Helio是投资的好地方

“Corporations should look to the city of Helios when seeking new business opportunities or a new location. Even in the recent recession, Helios’s unemployment rate was lower than the regional average. It is the industrial center of the region, and historically it has provided more than its share of the region’s manufacturing jobs. In addition, Helios is attempting to expand its economic base by attracting companies that focus on research and development of innovative technologies.”

(本月已出现2次) 30.Consolidated High school VS Private School

105. The following appeared in an editorial from a newspaper serving the town of Saluda.

“The Saluda
Consolidated
High School offers over 200 different courses from which its students can choose. A much smaller private school down the street offers a basic curriculum of only 80 different courses, but it consistently sends a higher proportion of its graduating seniors on to college than Consolidated does. By eliminating at least half of the courses offered there and focusing on a basic curriculum, we could improve student performance at Consolidated and also save many tax dollars.”

(本月已出现2次) 31.非营利性组织员工更有干劲

The following appeared in a memorandum from the head of a human resources department at a major automobile manufacturing company to the company's managers:

“Studies have found that employees of not-for-profit organizations and charities are often more highly motivated than employees of for-profit corporations to perform well at work when their performance is not being monitored or evaluated. Interviews with employees of not-for-profit organizations suggest that the reason for their greater motivation is the belief that their work helps to improve society. Because they believe in the importance of their work, they have personal reasons to perform well, even when no financial reward is present. Thus, if our corporation began donating a significant portion of its profits to humanitarian causes, our employees’ motivation and productivity would increase substantially and our overall profits would increase as well.”

(本月已出现2次) 32、（没找到）

a realtor company says, since the stock market has declined for past five years and the house prices has nearly doubled for the same period of time. And owning a house will improve a person life, unlike buying stock which would not change a peron's material life. Therefore, all the residents should invest in houses rather than stocks.

(本月已出现3次) 33.Company X的Survey

64. The following appeared in a memorandum from the Director of Human Resources to the executive officers of Company X.

“Last year, we surveyed our employees on improvements needed at Company X by having them rank, in order of importance, the issues presented in a list of possible improvements. Improved communications between employees and management was consistently ranked as the issue of highest importance by the employees who responded to the survey. As you know, we have since instituted regular communications sessions conducted by high-level management, which the employees can attend on a voluntary basis. Therefore, it is likely that most employees at Company X now feel that the improvement most needed at the company has been made.”

[此贴子已经被作者于2008-11-24 0:38:59编辑过]

audreytso · 发表于 2008-11-9 14:44:00

(本月已出现1次)34. Cumquat Cafe 迁址不好[注意比较35题]

写jj的同学没有说清楚到底是哪个不好题。

63. The following appeared as part of an article in the business section of a local newspaper.

“The Cumquat Café made a mistake in moving to a new location. After one year at the new spot, it is doing about the same volume of business as before, but the owners of the RoboWrench plumbing supply wholesale outlet that took over its old location are apparently doing better: RoboWrench is planning to open a store in a neighboring city.”

(本月已出现1次) 35 （没找到）

说一个叫Blastcom的公司本来是做mining technology的,因为stock prices and profits are decreasing,有看到别的做再生能源的公司在赚钱,就也打起了再生能源的主意.

(本月已出现1次) 36 Cumquat Cafe 迁址不好[注意比较33题]

The following appeared as part of an article in the business section of a local newspaper:
“Hippocrene Plumbing Supply recently opened a wholesale outlet in the location once occupied by the Cumquat Café. Hippocrene has apparently been quite successful there because it is planning to open a large outlet in a nearbycity. But the Cumquat Café, one year after moving to its new location, has seen its volume of business drop somewhat from the previous year’s. Clearly, the former site was the better business location, and the Cumquat Caféhas made a mistake in moving to its new address.”
Discuss how well reasoned . . . etc.

（本月已出现1次）37 公司给免费电脑和上网提高效率

97．The following appeared as part of an article in a computer magazine.

“A year ago Apex Manufacturing bought its managers computers for their homes
and paid for telephone connections so that they could access Apex computers and data files from home after normal business hours. Since last year, productivity at Apex has increased by 15 percent. Other companies can learn from the success at Apex: given home computers and access to company resources, employees will work additional hours at home and thereby increase company profits.”
Discuss how well reasoned . . . etc.

（本月出现1次）38.（没找到）

AA:题库里没找到,好像是说"由于有介绍一种健身器件(好像是说只是有相关照片吧)的杂志买得很好,所以有人提出当地应该多装备这种健身器"(这篇我也是想了半天才下笔)

(本月已出现1次) 39. 投资什么最能赚钱的

The most effective way for a businessperson to maximize profits over a long period of time is to follow the highest standards of ethics

Across town in the Park Hill district, the Thespian Theater, Pizzazz Pizza, and the Niblick Golf Club have all had business increases within the past two years. Capital Idea should therefore invest in the Roxy Playhouse, the Slice-o’-Pizza, and the Divot Golf Club, three new businesses in the Irongate district. As a condition, we should require them to participate in a special program: Any customer who patronizes two of the businesses will receive a substantial discount at the third. By motivating customers to patronize all three, we will thus contribute to the profitability of each and maximize our return

[此贴子已经被作者于2008-11-24 0:53:37编辑过]

dubi1986 · 发表于 2008-11-9 14:51:00

握手~~ 这里还有两道

"Our factory in Cookville is our most advanced and efficient. It is capable of producing ten drill bits for each of production costs,whereas none of our other factories can produce more than seven drill bits per dollar of production costs.Therefore,we can reduce our overall drill bit production by devoting the Cookville factory entirely to drill bit production.Since reducing the production costs of individual machine parts is the only way to achieve our larger goal of reducing our overall production costs,dedicating the Cookville factory entirely to drill bit production and shifting all other machine part machine to our other factories will help us to attain that larger goal."

我碰到的AA是讲一个Softwear design的公司要学习auto industry把full-time employee换成temporary labor. 说这样可以减少cost什么的。还说auto industry 因为用了这个方法怎么怎么有效，所以这个公司也应该学习

verahyde · 发表于 2008-11-9 16:01:00

恺撒的荣耀 · 发表于 2008-11-9 18:23:00

A3. 钢琴公司从高档钢琴转做便宜的电子琴

The following appeared in a memorandum from the development director of the Largo Piano Company.

“The Largo Piano Company has long been known for producing carefully handcrafted, expensive pianos used by leading concert pianists. During the past few years, however, our revenues have declined; meanwhile, the Allegro Musical Instrument Company introduced a line of inexpensive digital pianos and then saw its revenues increase. In order to increase Largo’s sales and in fact outsell Allegro, we should introduce a line of digital pianos in a variety of price ranges. Our digital pianos would be likely to find instant acceptance with customers, since they would be associated with the prestigious Largo name.”

服装老板建议做电台广告

The following appeared in a memorandum from the owner of Carlo’s Clothing to the staff.

“Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot’s owners have apparently become wealthy enough to retire, profits at Carlo’s Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot.”

Carlo's服饰老板给员工的备忘录：

由于Disc Depot，相邻街区的音像店从去年开始新的电台广告，它的业务显著增长，从商店人流量的大量增加就可以看出。当Disc Depot的老板显然已经足够富有可以退休时，Carlo's服饰的利润3年来一直停滞不变。为了促进我们的销售和利润，我们应该像DiscDepot一样从报纸广告转向经常的电台广告.

bettyzhao · 发表于 2008-11-9 20:32:00

不是说A*的题目删了吗，还要考啊？

岳如初 · 发表于 2008-11-9 20:48:00

mm总结的真好，比我当时认真多了！赞

08. 11AA 总汇(updated 11-24 00:54)