商学院排名对学生来说并不是最重要的 Business school ranking not the most important thing for stude

JonFrank

Hey Guys, I want to share an article about rankingof business school. These findings are interesting, and we all know that there are other factors to consider when choosing a school, but I believe that ranking is a very important factor. You should always go to the best school you can get into. That brand name is going to take you further than anything when it comes time to hunt for jobs.

Conventional wisdom holds that students considering a business school give great weight, if not the greatest weight, to published school rankings as a guide to their decision.

The truth, however, is that students place other factors above rankings in selecting a school, according to the Graduate Management Admission Council's (GMAC) 2015 mba.com Prospective Students Survey.

The survey - of nearly 12,000 people registered to the mba.com website and conducted throughout 2014 - provides both schools and students with valuable insights into the business school decision-making process for MBA and specialised business master's degree candidates (such as a master's in management, accounting or finance).

The survey found that students from various parts of the world display distinct differences in ascribing what factors matter most to them and the order of importance in which they consider those factors when making decisions about a business school.

When students listed their top five consideration criteria for selecting a programme and a study destination, rankings didn't rank.

The study destination distinction is important as more than half of prospective students (52 per cent) seek to study outside their country of citizenship, up from 40 per cent in 2010 (and noticeable among Asia-Pacific and Middle Eastern citizens).

The top 10 preferred study destinations worldwide are the US, the United Kingdom, Canada, France, India, Hong Kong, Germany, Singapore, the Netherlands, and Australia.

The survey does show that published rankings have an influence on candidates' school consideration but places rankings overall as the third most consulted information resource for prospective students, finishing behind school websites and friends and family.

"Given the degree to which school rankings dominate the discussion, it is interesting that as [for] their decision-making progresses, students themselves say that rankings fall in importance," said Gregg Schoenfeld, GMAC's director of Management Education Research. "While the survey is geared toward helping schools market to prospective students, applicants can use report insights to inform and strengthen their selection process."

In addition to these findings, the 2015 report also explored regional and generational differences regarding prospective students' career goals, programme preferences, decision-making time lines, top study destinations, education financing choices, motivations, online/offline course delivery, the role of social media, and preferences about business school culture.

With analysis of survey responses available for world regions and more than 30 specific countries, this is the largest data resource of its kind available to the graduate management education community.

An especially interesting finding focuses on aspiring entrepreneurs, with 28 per cent of survey respondents indicating that they plan to start their own businesses compared with 19 per cent just five years ago. Respondents in Africa (45 per cent), Latin America (44 per cent) and Central and South Asia including India (43 per cent) led this segment.

Even as business school portfolios of master's programmes continue to diversify, the MBA remains the degree most often considered by prospective students. MBA programmes are exclusively considered by half (52 per cent) of prospective students globally.

Gauging the interest of prospective students across more than 25 MBA and specialised business master's programme options, 26 per cent of today's candidates are considering both degree types.

Some 65 per cent of prospective students pursue graduate management education to increase the job opportunities that are available to them.

Segmenting prospective students by career goals reveals three groups: career enhancers (34 per cent of respondents), career switchers (38 per cent) and aspiring entrepreneurs (28 per cent).

The Millennial generation (those born from 1980 to 1998) dominates the distribution of today's prospective business school students and represented 88 per cent of all survey respondents. Schools have three months on average to engage Millennials from when they take the GMAT exam and when they submit their first application to a business school.

The Graduate Management Admission Council (gmac.com) is a non-profit education organisation of leading graduate business schools and the owner of the Graduate Management Admission Test (GMAT exam) used by more than 6,100 graduate business and management programmes worldwide - along with other products designed to help students find, connect and apply and gain admittance to business and management programmes around the world.

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