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A mail order company recently had a big jump in clothing sales after hiring a copywriter and a graphic artist to give its clothing catalog a magazine like format designed to appeal to a more upscale clientele. The company is now planning to launch a housewares catalog using the same concept.
The company's plan assumes that
A other housewares catalogs with magazinelike formats do not already exist
B an upscale clientele would be interested in a housewares catalog
C the same copywriter and graphic artist could be employed for both the clothing and housewares catalogs
D a magazinelike format requires a copywriter and a graphic artist
E customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format
Answer D, Mine B. Why? Thank you in advance
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发表于 2005-2-18 17:11:00
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