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关于CMGT项目课程设置的问题更新
之前有同学问到关于课程设置的问题,在此统一回答啦~
CMGT项目的课程可以分为5个方向,其方向和代表课程名称如下:
Marketing Communication:
– Communication Values, Attitudes and Behavior (aka Persuasion)
– Integrated Communication Strategies
– Creating Organizational Identity (aka Communicating Brands)
– Copywriting and Creativity
– Online Marketing Communication
– Global Marketing Communication
– Big Data in Marketing Communication
Media & Entertainment Management:
--The Industry, Science and Culture of Video Games
--Distribution of Recordings
--Hollywood 3.0: Entertainment Industry in the Convergent Age
--Communicating Entertainment Media Identities (aka Branding of Entertainment)
--Global Hollywood
--Big Data Analytics in Entertainment Strategy
Health & Social Change Communication:
--Health Communication
--Non-profit Advocacy
--Media in Social Services: Design and Evaluation of Campaigns
--Social Marketing and Entertainment Education
International & Intercultural Communication:
– Communication and the International Economy
– Communication and Global Competition
– The International Entertainment Marketplace
– Chinese Media and Society
– Communication for International Development
Organizational & Strategic Corporate Communication:
– Managing Communication
– Strategic Corporate Communication
– Strategic Communication Consulting
– Communicating Strategy and Change
– Communication Strategies for Conflict Management
– Communicating Corporate Social Responsibility
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