以下是引用oceanalma在2005-9-28 20:22:00的发言:Sales of telephones have increased dramatically over the last year. In order to take advantage of this increase, Mammoth Industries plans to expand production of its own model of telephone, while continuing its already very extensive advertising of this product. Which of the following, if true, provides most support for the view that Mammoth Industries cannot increase its sales of telephones by adopting the plan outlined above? (A) Although it sells all of the telephones that it produces, Mammoth Industries’ share of all telephone sales has declined over the last year. (B) Mammoth Industries’ average inventory of telephones awaiting shipment to retailers has declined slightly over the last year. (C) Advertising has made the brand name of Mammoth Industries’ telephones widely known, but few consumers know that Mammoth Industries owns this brand. (D) Mammoth Industries’ telephone is one of three brands of telephone that have together accounted for the bulk of the last year’s increase in sales. (E) Despite a slight decline in the retail price, sales of Mammoth Industries’ telephones have fallen in the last year. 这个题目还有有点不清楚,关于c项 既然广告已经很有作用了,因为大家都知道了这个牌子,如果还要继续广告,增加投入,对收入也是没有帮助的亚,不也是support不能帮助增加sales了吗 C的选项做在,C说的是尽管广告已经使得电话品牌具有广泛的知名度,但是很少消费者知道这个电话品牌是归属于MI的。这个不能直接说明继续广告投入不会support sales,品牌有名自然有人买,但是未必消费者一定要知道它的manufactur是谁。就像P&G的很多产品品牌我们很熟悉,但未必知道是他家生产的。 open to discuss.. |