AA145 即新题A6，请大牛们看看，谢谢

ponny

A6. 145. The following appeared as part of a business plan created by the general manager of the Multon Electronic Company.

“In response to complaints from customers about the difficulty of installing and operating Multon’s products, Multon Electronic Company tried an experiment. The Customer Service Department has long suspected that customers are not reading the instructions that are included with every new purchase, and so it inserted a gift certificate at the end of every instruction manual. Because only 75 people returned the certificates in a three-month period last year, Multon Electronics has proved its point that customers are not reading the instructions. The Customer Service Department can solve this problem by providing every new customer with an instructional videotape.”

Discuss how well reasoned . . . etc.

In this argument, the general manager of the Multon Electronic Company concludes that the Company must provide every new customer with an instructional videotape instead of an instruction to solve the problem that the customers complain about the difficulty of installing and operating Multon’s products. To support the conclusion the manager points out that the Customer Service department inserted a gift certificate at the end of every instruction manual, but only 75 people returned the certificates in a three-month period last year. Citing from the evidence, the manager reasons that the costumers are not reading the instructions, but they will watch instructional videotape. The argument is problematic for the following reasons.

In the fist place, the argument is based on a gratuitous assumption that customers did not return the certificates only because they did not read the instruction. The manager fails to take into account other facts that might contribute to the result that the customers do not return the certificates. It is likely that, the customers think the gift is so small that it is not worth to send the certificate. It is also likely that the customers are too lazy to send the certificate. Any of these scenarios, if true, would show that the customers do not return the certifications. Therefore, this argument is unwarranted without ruling out such possibility.

In the second place, the evidence the general manager provides is insufficient to support the conclusion that the Customer Service Department can solve this problem by providing every new customer with an instructional video tape. That the customers don’t read the instructions doesn’t mean that the customers will watch instructional videotapes. There is not a causal relationship between the two events. It is likely that the customers don’t use both instructions and instructional videotapes. Unless the manager shows that the customers who do not read instruction will watch instructional video, the conclusion is completely unwarranted.

In conclusion, the manager’s argument is unconvincing. To strengthen the argument, the manager must convince us that the customers did not return the certificates only because they did not read the instruction. In addition, the manager has to show that the customers who do not read instruction will watch instructional videotapes.

ponny

请问AA的作文也要400字以上吗？

rhod

写的不错。最好上400字，把中间两段说理再充实一下就到了。

ponny

谢谢rhod！

liuchi109

NN 们也帮我改一改~不胜感激

The following appeared as part of a business plan created by the general manager of the Multon Electronic Company.

“In response to complaints from customers about the difficulty of installing and operating Multon’s products, Multon Electronic Company tried an experiment. The Customer Service Department has long suspected that customers are not reading the instructions that are included with every new purchase, and so it inserted a gift certificate at the end of every instruction manual. Because only 75 people returned the certificates in a three-month period last year, Multon Electronics has proved its point that customers are not reading the instructions. The Customer Service Department can solve this problem by providing every new customer with an instructional videotape.”

The conclusion of this argument is that the customers not reading the instructions lead to the complaints, and the only solution to this problem is to provide every new customer with an instructional videotape. To bolter this conclusion, the author employs several lines of reasoning.  First of all, the author cites statistics to show that customers are not reading the instructions. Furthermore, he also assumes that to send every new customer an instructional videotape will solve this problem. While this argument appears to be somewhat convincing, it suffers from several critical problems.

 

The major problem with this argument is that the author unfairly assumed that all people who have read the instructions will send back the gift coupon. However, it is possible that people who have read the instructions didn’t found that coupon because it is at the end of the instruction manual. Moreover, even if the customers have found the coupon, he may chose not return because he is busy or he doesn’t think it is worth to use the gift coupon. Other factors, such as mail lost may also contribute to the only 75% of customers returned the gift coupon.

 

Another problem that undermines the logic of the author takes for granted without justification that the fact 75% of customer returned the gift coupon show they did not read the instructions. However, the author fails to provide sufficient evidence to support the assumption. There’s no causal relationship between the two facts. As mentioned above, those who did not return the coupon may read the instructions. And the customers who have sent back the coupon maybe just turned to the last page and found the gift coupon without read the instructions. As it stands, the author’s solution to this problem is based on a oversimplified analysis of this issue.

Before I come to my conclusion, it is necessary to point out another flaw appeared in the argument. There’s no reason to assume that sending every new customer an instructional videotape will solve this problem. It is possible, for example, that people who does not read the instruction manual will neither watch the videotape. Without considered and eliminated these possibilities, we cannot safely come to conclusion that sending customers with videotape is the only way to tackle this problem. What’s more, this way may not be the solely way to gain the goal, we can make the instruction manual more attracting with more photos in order to attract customers to read them.

 

To sum up, the conclusion reached in this argument is severely defeated by the confused logic in its reasoning process. To solidify the argument, the author should provide more concrete evidence to demonstrate that the customers did not read the instruction, and why the videotape instructions will tackle this problem. Additionally, the author would have to rule out all the above-mentioned possibilities that may weaken the arguer’s claim.