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24、大公司小公司(目测一致) “一丝袁文”
http://isbm.smeal.psu.edu/library/working-paper-articles/1997-working-papers/10-1997-organizing-for-radical-product-innovation.pdf
Why are some firms better at radical product innovation than others? The literature focuses on size as the main cause of radical innovation. However, despite decades of research, authors are undecided whether it is small firms, medium-sized firms or large fmns that are more likely to produce radical innovations. In contrast we propose that certain organization factors are the key drivers of radical product innovation.
This study sought to test our hypotheses through a survey of 192 senior managers in the computer hardware, telecommunications, and photonics industries. The results indicate that size by itself has no effect on radical product innovation. The key factor that separates firms with strong radical product innovation records from others is their willingness to cannibalize specialized investments. Specialized investments are investments whose value is strongly tied to a particular product technology. Such investments could be in the form of physical assets, or less tangible organizational processes. A radical innovation has the potential to destroy the value of such investments. Innovating organizations pursue the innovation even though doing so could involve cannibalizing specialized investments. Non-innovators, however, are unwilling to cannibalize.
As firms build more specialized investments, they become less willing to cannibalize these investments. Large, incumbent organizations in a product market possess many specialized investments in the older product technology. Hence, other things being equal, they are less likely to be radical innovators. |
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