【Native Speaker每日综合训练—28系列】【28-03】经管

olivia瓜瓜

Official weibo: http://weibo.com/u/3476904471

又到了周三经管了。
话说周三应该是工作学习最给力的，周一周二还在假期中没有回过神来，周四周五盼周六。
小伙伴们有没有精神十足，鸡血满满？ 最近首页席位紧张，先让瓜瓜给大家剧透剧透。

speaker ：幽默的口吻中听Nigel Marsh怎么样平衡工作与生活。
【notes】：这里的视频由于是从优酷网站贴过来的，今天的视频打开时会有字幕的情况，在看视频之前只需要将前面的中英字幕熄灭即可木有字幕啦。

Speed1：今天的speaker第一篇 会有一些长，但简单易读，回忆比较轻松。
                牛津词典13年度词是selfile （自拍），当然 tuhao  dama，很快也有望纳入牛津词典咯。
                阅读文章主题是从牛津词典新词汇中怎么样发现新的商机。
                如果有童鞋对年度新词感兴趣，可以在以下网址了解今年牛津词典到底收录 了哪些新词汇。                     
             http://blog.oxforddictionaries.com/august-2013-update/
speed 2：中国人的创新能力很强，可是却被外资、合资企业窃取？中国独资国企也应该思考思考了。

Obstacle：咨询管理公司和四大律师事务所在operation-strategy转型。

小背景：Sarbanes–Oxley

The Sarbanes–Oxley Act of 2002 , also known as the 'Public Company Accounting Reform and Investor Protection Act'  and 'Corporate and Auditing Accountability and Responsibility Act'  and more commonly called Sarbanes–Oxley, Sarbox or SOX, is a United States federal law that set new or enhanced standards for all U.S. public company boards, management and public accounting firms. As a result of SOX, top management must now individually certify the accuracy of financial information. In addition, penalties for fraudulent financial activity are much more severe. Also, SOX increased the independence of the outside auditors who review the accuracy of corporate financial statements, and increased the oversight role of boards of directors.
  
剧透完毕。enjoy~~~

Part I: Speaker

               
Nigel Marsh: How To Make Work Life Balance Work

[Rephrase 1]
[Media , 10:05]


Source: TED
http://www.ted.com/talks/nigel_marsh_how_to_make_work_life_balance_work.html
                  

olivia瓜瓜

                                    

                           Part II: Speed        
              
  Surprising Business Lessons From The Oxford English Dictionary

A few carefully selected new words make it into this venerable dictionary each year. "Unlike," "FOMO" and 4 others offer some key leadership lessons.

[Warm up]
For generations, the Oxford English Dictionary (OED) has been the de facto standard of the English language. Several years ago, The Professor and the Madman, a bestselling book by Simon Winchester, chronicled the creation story of this dictionary and the extraordinary global effort that went into its compilation. Published well before Wikipedia, this book certainly qualifies as the world's first truly crowd sourced collection of human knowledge.

While the original Oxford English Dictionary is more of a historical catalog of the English language, the more modern (but similarly titled) Oxford Dictionary, with some small ceremony and a press release, adds a handful of new words to reflect the zeitgeist of the time and keep itself up to date. The words chosen for the book tell a profound story of our cultural evolution, but it's an update many of us might miss amid the bustle of our daily schedules.

And that's unfortunate, because looking closely at the words that make it into the update every year can offer some valuable clues about where our collective culture is headed—and may even help affect your marketing strategy.
[186 words]

[Time 2]
Words To The Wise

As you start to make business plans for next year, here are six words added this past year that you might want to ponder, along with some ideas as to why each word could be important to your business success:
1. digital detox, n.: a period of time during which a person refrains from using electronic devices such as smartphones or computers, regarded as an opportunity to reduce stress or focus on social interaction in the physical world.
As we all spend more time with our devices, the importance of having time away from them will become more precious. You're likely to hear advice from many people about how to create some type of "mobile experience" for your customers to cater to their deep connections with their devices, but one thing to consider may be how you can cater to these detox moments instead. Is your business one that's focused on relaxation or a non-mobile experience? Remember that your customers are already seeking those moments away from their devices ... and you can help them to enjoy them.
2. babymoon, n. (informal): a relaxing or romantic holiday taken by parents-to-be before their baby is born; a period of time following the birth of a baby during which the new parents can focus on establishing a bond with their child.
Another vacation-oriented word, this one speaks directly to the very specific moment in people's lives when they're about to have a baby. As any parent (and business owner in the family space) knows, first-time parents are among the biggest spenders of any demographic group when it comes to things they don't really need. The spending evens out after a second child comes along, but the majority of "babymooners" are likely embarking on their first journey into parenthood. That offers plenty of opportunities for smart businesses to cater to this special moment and find ways to pamper the soon-to-be parents, or to offer them something that will be valuable in those first few months of parenthood. Travel organizers already focus on promotions for honeymoons ... and now babymoons can offer a way for many other smart businesses not in the travel space to get involved.
[367 words]

[Time 3]
3. TL;DR, abbrev., "too long didn’t read": used as a dismissive response to a lengthy online post, or to introduce a summary of a lengthy post.
You may lament the changing media habits of people today and how they never seem to have as much time to read as they used to. The fact is, reading isn't disappearing—it's just getting harder to capture information. The "captive audience" doesn't exist anymore (unless perhaps you're stuck on a long haul flight). So the lesson in this quick abbreviation is a simple one: Keep your messages short, and remember that it takes a lot to capture your customers' attention, even for a brief moment.
4. MOOC, n., "massive open online course": a course of study made available over the Internet without charge to a very large number of people.
Online education is leveling the playing field and changing the way that many people get their education. The education business is seeing this disruption and finding new ways to deal with the challenge. The opportunity for you, though, is to build your skills now with cutting-edge education from some of the leading minds in their fields completely for free online. We all have things that we're naturally good at and things that we avoid because we lack the skills to do them. With the vast availability of great education online now, consider investing time in your own continuing education and using the resources that are increasingly available for anyone to benefit from.
[252 words]

[Time 4]
5. unlike, v.: to withdraw one’s liking or approval of (a web page or posting on a social media website that one has previously liked).

For years online and now in social media, it seemed like all anyone talked about was getting people to click that "Like" or "Follow" button. Yet today people are getting savvier about who's using those connections to spam them, and they're using the "unlike" feature more and more. As more startups and tools come online to help people unlike multiple accounts quickly, it will be more important than ever to treat your social platforms with respect and not idly blast messages to those online. The future isn't just about building an audience. It's going to be about keeping the audience you've built as well.
6. FOMO, n., "fear of missing out": anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.
This is probably my favorite ODO addition of the year, because it also transcends the social media world and actually describes an emotional phenomena that many of us have likely experienced at some time. Tapping the emotional desire everyone has not to be left out can certainly be used in evil ways by marketers. Yet understanding how deeply rooted this fear is can actually help you create a sense of urgency around the things you're sharing to engage more people and promote your business.
If you're interested in seeing the full list of words added to the dictionary this year, check out the Oxford Dictionary team blog.
[267 words]

Source ：Open Forum  
https://www.openforum.com/articles/surprising-business-lessons-from-the-oxford-english-dictionary/?extlink=of-syndication-sb-p                                                       

                                                               
   
China’s engineers are innovating like crazy—to the benefit of foreign companies

                 

[Time 5]
Kites, paper, explosives, the compass, movable type—those were all invented in China. But after several millennia of dazzling the world with innovation, China’s technological brilliance has dimmed. For the Chinese government, that’s become an issue of national pride. It now plans to become an “innovation-oriented nation” by 2020 and a “world science and technology power” by around 2050, according to a report by Nesta , the UK’s innovation foundation. The report notes that local governments subsidize patent costs and slash corporate taxes for companies that generate numerous patents. And for managers at state-owned enterprises, hitting government-set patent application targets is critical to earning promotions.
The funny thing, though, is that Chinese inventors are already producing world-class patents—a lot of them. In 2010, they earned more than 3,000, according to recent research by economists Lee Branstetter, Guang wei Li and Francisco Veloso. That’s more than three times the number just four years earlier—and a 46-fold rise on 1996. If you agree with the report’s authors that US patents are an indicator of innovative activity, China’s well on its way to becoming a “technology power.”
There’s a catch, though. By and large, Chinese companies aren’t the ones benefiting from this. Here’s a look: ​
                                                                                 

[232 words]

[Time 6]
“Our study suggests that the increase in U.S. patents in [China] are to a great extent driven by [multinational companies] from advanced economies and are highly dependent on collaborations with inventors in those advanced economies,” says the report’s authors. The chart below shows how fruitful some of those collaboration have been:
                                                                                                         
​"The Rise of International Co-invention," Branstetter et al.
Why would the China-based teams at Hon Hai and Microsoft be besting Huawei at producing patents? For one thing, there are still “relatively few individuals who have become capable of directing a world-class R&D effort… without many years of exposure to multinational best practice,” as the authors put it. Savvy leaders at multinational companies have used technology advances to guide teams around the world to collaborate with divisions inside China, while benefiting from the cheaper labor.
This, say the researchers, suggests that fears that Chinese innovation is threatening the technological leadership of the US and other advanced economies are overblown.
This isn’t necessarily bad for China, though. It benefits from bumped-up employment and investment, while enhancing its native know-how.
Getting the most out of this know-how is important, too. This increasingly sophisticated division of R&D labor among multinationals also helps make its Chinese workers more productive. The study found no difference in quality between inventions a multinational generated in China versus in its home country. And when multinationals can innovate more cheaply, it’s easier for them to sell goods competitively in China and other emerging markets.
[257 words]

Source :Quartz
http://qz.com/146945/chinas-engineers-are-innovating-like-crazy-to-the-benefit-of-foreign-companies/

olivia瓜瓜

     Part III: Obstacle

                               Strategic  moves                                                           

[Paraphrase 7]
Big consulting and accounting firms are making a risky move into strategy work.       
“OPERATIONS consultants sit at the front of the classroom,” says a partner at a strategy consultancy. “Strategy consultants stay in the back, not paying attention, throwing paper airplanes. But they still get the girls and get rich.” Like so many caricatures, this one is cruel but contains a grain of truth. Operations consultants—the fine-detail guys who tinker with businesses’ internal processes to make them run better—generally do not enjoy the same glamour or financial rewards as strategy specialists, whose job is to advise firms on make-or-break deals, adopting new business models and other big stuff.

Although in practice their work overlaps, the two have until now remained distinct businesses. Strategy firms like McKinsey, Bain and the Boston Consulting Group hire from the top universities, are packed with highly paid partners and whisper their counsel in CEOs’ ears. In contrast, operations specialists such as IBM, Accenture and the Big Four accounting firms (Deloitte, EY, KPMG and PwC) employ armies of lower-paid grunts; and tend to answer to the client firm’s finance or tech chiefs.

This year, however, that line has begun to blur. In January Deloitte became the largest of the Big Four by scooping up the assets of Monitor, a strategy firm that had gone bust. And on October 30th its closest rival, PwC, said it would buy another strategy firm, Booz & Company, for a reported $1 billion. If Booz’s partners approve the deal, it will vault PwC back into first place.

The accountancies’ push into strategy has been a decade in the making. During the late-1990s technology bubble they beefed up their IT-consulting arms. But in 2001 Enron, an energy-trading firm, went bust and took its auditor, Arthur Andersen, down with it. In response, America’s Congress passed the Sarbanes-Oxley corporate-governance reform, which banned firms from doing systems consulting for companies they audited. As a consolation prize, the Big Four made a fortune helping clients comply with the new law. Their advisory businesses, full of potential for conflicts of interest with their auditing side, by now seemed dispensable. All but Deloitte had sold off those divisions by 2003.


Just as the workload from Sarbanes-Oxley began to dwindle, the 2008-09 financial crisis hit, causing consulting revenues to dip (see chart). But once the economy recovered, the climate for the Big Four started to resemble the 1990s. They began to rush back into consultancy, encouraged by its high margins and double-digit annual growth rates at a time when revenue growth from auditing and tax work had slowed. In particular, Deloitte and PwC began gobbling up operations consultancies as they sparred for the top spot.

For years the strategy firms remained beyond the Big Four’s grasp. During the 2000s they had mostly prospered on their own, and their partners shuddered at the thought of being subsumed into giant bureaucracies. After the financial crisis, however, mid-sized strategy consultants hit hard times. Cost-conscious companies with globalizing businesses wanted either to hire boutiques with deep knowledge of their industries, or to benefit from the scale of generalist firms with offices everywhere. Too big for some clients and too small for others, Monitor went under, and Booz—a spin-off from Booz Allen Hamilton, which now focuses on operations work for governments—went on the block.

Both Booz and PwC say that the two sides of consulting are converging, and that more clients want a one-stop shop that can both devise a strategy and execute it. Deloitte and Monitor claim their integration is already bearing fruit. “There’s been a very healthy two-way cross-selling opportunity,” says Mike Canning of Deloitte.

Nonetheless, Booz’s leadership still faces a hard sell to get the deal passed. In 2010 the company’s partners voted down a proposed merger with AT Kearney, another mid-sized strategy firm. This marriage involves far more risks. A significant number of Booz’s clients would immediately be in doubt because PwC audits them—strategy consulting for audit clients is banned in many countries, and even where it is legal it is frowned upon (not least in America). Since the Big Four are structured as associations of national partnerships, Booz’s staff would probably end up being divided by country, hindering the global co-operation that many big clients seek.

Most important, each of Booz’s 300 partners would have to trade meaningful sway over the direction of a highly profitable firm for a minuscule stake in a diversified, lower-margin empire. If the sale is approved, the test of its success will come in a few years, after Booz’s partners receive their full payout and can head off. An exodus would leave PwC empty-handed.

The Big Four are also running a risk far greater than the cost of their purchases. A decade ago they placated regulators by retreating from advisory work. High-profile deals like the Booz-PwC tie-up put the conflict of interest between auditing and consulting back in the spotlight: after it was announced, Arthur Levitt, a former head of America’s Securities and Exchange Commission, warned that the firms were “slipping back” towards old, bad habits. Any gains from pushing into strategy work might end up being outweighed by the cost of another regulatory crackdown.
[905words]

Source: Economist
http://www.economist.com/news/business/21589435-big-consulting-and-accounting-firms-are-making-risky-move-strategy-work-strategic-moves

sherlock1992

Thx, 瓜瓜。  By SH

---

Speaker:
1.Aperitif
2.pose the topic: work-life balance.
3.four obser.
>1. the needed debate cannot touch the core. --> accept the reality of your situation in this society.
>2. the only way to solve this issue is by ourselves rather than gov.or corp.. --> follow your heart.
>3.be careful with the time frame.--> elongate your TIME FRAME
>4.achieve balance in a balanced way.--> balance different parts of our lives.
4.Digestif: Being balanced, however daunting apperance, needs only the accumulation of small changes in the right places.

T2-2'10''
T3-1'27''
T4-1'41''
T5~T6-3'14''


Obstacel-6'04''
MI: The move from OC to SC for some OCs, however profitable the apperance, has high risk.
1.SC has more advantages than OC.
2.several deals in OC corp. to buy SC corp.(e.g. Big Four)
3.after 08' financial crisis, Big Four, as they do in 1990s, rush back to consultancy.
4.some details in the deal.
5.flaws.

kimwang53

thx 瓜瓜~

speaker 很不错！喜欢~
problem: meglet the family
4 steps: know where you are in=>face the truth. be responsible to yourself=>enlong the time=>approach balance in a balance way
small things matter
may change the definition of success

speed
2.30

Obstacle
6.06

leglars

time2 3:01
time3 1:35
time4 2.20
time5 2.41
time6 3.27

obstacle   9.14

叶晴豆

我还在想怎么还没有小分队，就看见瓜瓜啦~瓜瓜顶呱呱~
2:42
1:40
1:42
1:16
1:56
Obstacle 7:52
operations consultants do not enjoy the same rewards as strategy consultants
distinctions: strategy firm hire top university students, work for CEOs ; operations specialists employ lower-paid grunts, work for client or tech chiefs.
this year this distinction has begun to blur
financial crisis --consulting revenues dip---mid-sized strategy consultants hit hard times: too big...too small--go on a block
Booz and PwC face the risks:
PwC audits Booz's clients--- Booz's staff would probably end up being divided by country, hindering the global co-operation;
Booz's partners would have to trade meaningful sway---exodus
The Big Four -- are also running a risk--- High-profile deals---the firms were “slipping back” ---any gains might be outweighed

疏离无罪

占~~差点就二环了，楼上的各位真迅速，感谢瓜瓜

Speaker:5 advices about How To Make Work Life Balance Work.1 choose a suitable job.Some jobs may naturally get people away from the balance.2 Only people themselves can control the balance.Government and companies can not work well.3 Choose the time frame to judge the balance. 4 Choose a good approach to balance. 5 Small things matters.Balance doesn't mean magic things.

01:38
Six new words were added into OED last year and they may be useful to your business.
1Digital detox 2Banymon

01:06
3TL,DR 4 MOOC

01:19
5Unlike 6FOMO

01:22
Chinese government are taking actions to make itself an innovation-oriented nation and become a technology power.And the truth is that china is on the way.

01:15
But most of the innovations and patents are used by multinational companies.One reason is that few individuals who have become capable of directing a world-class R&D effor without many years of exposure to multinational best practice.However,this situation may be beneficial in china's employment market and economy.

05:07
Main Idea:Big consulting and accounting firms are making a risky move into strategy work.  
There two kinds of consultants:Operation consultants and Stargety consultants.Then descirbe the difference and main companies betweent these two kinds of consultants.
But in rencent years,many companies such as big four accoutancy firms who used to use operation consultants are turning into stargety consultants.And the data shows with the recovery economy,the revenue of consultants rise significantly,especially stargety consultants.
And recently PwC acquired AT Kearney,leading to a situation that the company can both provide consultant and audit services.This may be illeagal.
The big four are also in risk of coming back to old bad habits that they placated regulators by retreating from advisory work.

thenewme

SPEED

2+3+4  4'58  very interesting

5+6 2'37

OBSTACLE

6'30

strategy consultants earn easily and more than operation consultants . although in practice their work overlap,the two remain distinct business

this year the line has begun to blur

new law banned firms from doing system consulting for companies they audited

when economy recovers , big four rush back to consultancy

AXIXI

[Time2_2:55]New words about the new kind of business.

(1)Digital detox: Because lots of people are addicted to digital device, a new opportunity for the bunisess that makes peeople experience non-mobile or focuses on relaxation.

(2)Babymoon: such as honeymoons, a kind of holiday for the pre-parents.

-------------------------------

[Time3_1:39](3)TL: resolve the difficulty of long and hard messages

(4)Mooc is a kind of online course to benefit lots of people who want to get their education

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[Time4_1:50](5)unlike: used in a web page or posting on a social media website

(6)FOMO: kind of fear that deeply rooted

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[Time5_1:29]Chinese government plans to promote innovation. Then Chinese inventors are already producing plenty of patents, but Chinese companies are not benefited from the patents.

-------------------------------

[Time6_2:01] The reason of the phenomenon and the situation is good for increasing chinese labor productivity.

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[Obstacle_7:49]Because consulting and accounting firms work overlaps, but consulting firms tend to highly paid patners while operations specialists employ lower paid employees.

However, recently accounting firms merge strategy firms. Although the financial crisis period, the accouting firms suffered the consulting revenues to dip, once the economy recovered, the companies began gobbling up consultancies.

-------------------------------