【每日阅读训练第四期——速度越障25系列】【25-04】经管 Twitter IPO

0412501

2”09
Twitter filed to issue IPO.

2”00
Twitter turns its popularity to advertisement and become pulse of international news.
Twitter can take advantage of a regulation lowing requirements of disclosure for companies with value less than 1 billion.

2”24
Twitter has attracted many private investor.
Twitter has to prove that its ad business is better than promised.
Twitter’s ad business is limited by twitter’s company size.

2”09
Author images how lives of literature characters would change with modern technologies.  

1”42
Fast delivery of information is the biggest advantages current technologies have.

7”29
How Twitter has developed. Twitter cannot just satisfied with leading position of real time advertisement.

竹迹

Time 2      1:52.40
Twitter announced a news less than 140 characters that it has submitted the files for initial public offering to prove its value. The news is amazing that many people don't expact, but it is still attracting as the company has its own status in its area.
Time 3     1:49.39
More things about the decison of Twitter: some commentss on it, the analysis of the high profit and the service.
Time 4      1:54.52
Something about the present stock buyers of Twitter. Some problems such as the promising profit, its lasting popularity and its attraction of ad service that the company should face to solve.
Time 5      1:25.38
The imagination that if the writer and people in the books are living now use the tweet or Facebook, what they would do.
Time 6      1:05.98
The imagination that withTwitter the people in the books may have easy decision. And conclude that the importance of the information on which the decison is made.
Time 7      5:05.94
Twitter has undergone transformation over the last two years in order to go public. It boostes its revenue by raising the number of users, raising the price of ads and collecting users' target interests. It improved its core products to go far.
终于没落下了

f0070515

占座~~~~~~

speed
time1 1:26
twitter filed confidential paperwork for IPO
time2 1:21
The filing doesn't obligate Twitter to set a timeline for selling its shares
time3 1:60
twitter could capitalize on a buoyany market and a hot period of new stock offerings, if it goes public soon.
some marketer still doubt twitter promise and remain about whether twitter's populatrity will prove lasting.
time4 1:17
Some of the biggest tragedies in history and literature could have been solved with a tweet there or a timely Facebook status update
time5 1:20
the access to information in a timely manner could have prevented a lot of problems from getting to the point of tragedy
obstacle 6:00
Twitter employees got their first hint that the company was preparing to go public at “tea time”.
Twitter was still largely seen as a compelling product with an idealistic outlook and serious problems
Twitter introduced advertising
a marked acceleration of Twitter’s efforts to boost ad yields
Twitter’s rapid advertising innovation
whether Mr Costolo's heroics in trying to transform Twitter have made it strong enough to fly the nest
will find out

淡淡罗

谢谢小鱼姐~~
记录三  
2: 329  2’10
3: 307  1’49
4: 323  2’06
5: 300  1’42
6: 276  1’30
7：1125  6‘18

angel880319

谢谢小鱼！
先完成一部分，明天来补。。
Time2 2'27"
Twitter has underwent the process of IPO. It has submitted the filings to Securities and Exchange Committee. Goldman will join the IPO process. Twitter has about 9 billion dollars. The schedule of listing is the first quarter of next year.
Time3 2'27"
Twitter has aimed at enlarging its popularity for the last three years. It is expected to earn more than 500million dollars from ad revenue.
Time4 2'15"
In this year there would be more than 200debuts in Us. And iPos provides an average of 13.1% for their investors. Twitter has raised 1 billion dollar from private investors. This money has been used for cash out employees and previous investors. Some ad companies whether the scale of T can be compared with F and whether it will gain lasting popularity.

Kya

OB-6’’03
MI: the development of twitter
The announcement of twitter came from a “tea time”.
CEO Mr. C came from google, and faced lots of problems creating twitter at the very beginning.
Strategy
New leadership XXX…carried out ad strategy,  but not too much to scary people
Introduce the smartphone ad strategy, which is the key for twitter to get success, 3 cores :
1.give service.   2.sell data.  3.boost price of ad
Twitter also get excellent sales elites to open the whole twitter market
Following “interest graph”, what the Facebook did earlier , twitter used themselves as the second screen to give news and balabala…
CEO said twitter will not march on social media.

guoxinyuan520

1'37  The twitter begins its plan of IPO.

1'18  The people who works in twitter are excited about
the plan. The confidence of the plan derived from the changing of the act.

1'42  The market of the IPO is really good this year and Twitter also attracts many money by IPO. However, there are some difficulties in the future.

1'22  The author makes assumption that the situiations in these old stories will be changed by using the twitter.


1.04  The author keeps on giving some examples. It is really do some good things, since Twitter could bring about the more information in quicker speed.

4'36 Tell some history of the twitter, especially the change such as it began to use ad to gain profit and. the Ipo nowadays.

鱼以类聚

谢谢小鱼~~~
Speed:
1.1'53'' Twitter plans to collect funds through IPO.
2.1'38'' Twitter made it a priority to turn its popularity into an ad business and made high profits from it.
         Twitter has become the pulse of the world for breaking news and information.
3.1'47'' If Twitter goes public soon, it could capitalize on a buoyant market and a hot period of new stock offerings.
         An introduction of Twitter's current stock buyers.
         Some people worry about Twitter's future, namely that whether its popularity will last long.
4.1'49'' Some of tragedies in history and literature could have been solved with Twitter. Then the author describes some scenes in literature that will come to another end through Twitter.
5.1'23'' With furthur examples, the author reaches a conclusion that timely and convenient access to information can really prevent a lot of problems.

Obstacle:6'14''
         How Twitter learnt to spread its wings?
         -an introduction of regular meeting in Twitter
         -Recruiting distinguished leaders in various departments, Twitter turned to introduce ads and innovate in ads.
         -At a conference, Costolo urged the assembled entrepreneurs to find their individual superpower.

fqingqing

2:50
2:01
2:29
2:47
1:55

7:26

michellewwt

2'22
Twitter files the initial public offering.
It keep its ipo documents private.
People thought although it was a litte earier than estimated,its future is promising.
2'03
Twitter becomes a big ad company and the ipo will prove it is a lasting business.The new regulation is less striengent,and Twitter will public its private at least 21 days after road show.
2'13
Twitter attract a lot of private investment after ipo.
Some people worry ad on twitter do not have as much influence as facebook.
Another problem is whether it can last long becasue it is challeged by other new meida, such as instagram.
2'13
If shakespeare tweeted,how will the roles' life change.
1'30
7'04
Twitter's employees know its IPO on tea time.
Twitter has undergone a transformation to be indispensable part of media.
At first it faces a lot of problem, such as no revenue ways, poor management.
Then, it hired AR to be finance chief and AB to be advertising chief,  introducing new ways in advertisement and growing quickly.