Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
我写的,请各位大虾们指教~~~
In thisargument, the author concludes that by switching to a news and talk formatrather than rock-music format in WWAC radio station can reverse a decline inlistener numbers, and the new moving-in residents who are most retirementpeople are the main audiences to develop. To support his conclusion, he/shepointed a phenomenon that a continuing decline in local recorded music salesand, more importantly, news and talk format shows are increasingly popular inthe area. Based on those evidences, the argument seems reasonablesuperficially, but to be more persuasive, several questions needed furtherdiscussion.
First of all,the decrease of recorded music sales does not necessarily suggest limitedinterest in music, which in fact, may still the same or even bigger. Manyreasons lead to the decline like higher prices of recorded music, no excellentrecords released these years, or people are more inclined to choose free musicvehicles like radio or TV which, on the other way around, affording biggeropportunities for radio stations like WWAC.
Secondly, themanager suggests changing to a news and talk format for its increasinglypopular tend and decides their targets are definitely the new residents, whichis actually not the necessary way either. To strength this argument, the authorneeds a representative survey to show that the new ones do have a habit inlistening to radio and are fond of news and talk shows like most other peoplein the area, and the critical point is that they will listen to WWAC.
Furthermore, withnew residents moving in, the population increased and the author believesmaking the new residents to be listeners will improve a lot, but did the authorshow that the retirement residents are the majorities of the area now, if not butonly a small fraction like 1%, even all these residents involved and the formerones keeping decline substantially, how improvement can they made?
Eventually,ascribing the decline in listeners to the format of show, the owners havedecided to replace the rock-music format by news and talk shows, but with manyfactors ignored they may miss the real reasons for the decline. If the radioindustry has been greatly impaired by more interesting shows provided by TVstations or a more popular interacting way with Internet, the whole listenersof radio decreased and so as WWAC, inevitably. Have they implemented any surveyto show that the content or the quality rather than the format of therock-music show or the length of ads are not problems at all? Without providingmore details, the author fails to build a concrete connection between showformat and listeners decline.
The number of audiences is veryimportant for Medias like radio, so measures must be taken to reverse thedecline. But without a thorough understanding of the current distribution ofimportant factors like age, gender, habits of the residents, and their ownlocation as well as the situation of competitors in the area, the author's conclusioninduced from the argument is not likely effectively reverse the decline oflisteners.