【每日阅读训练第四期——速度越障17系列】【17-6】经管

pennyz

1:52s
by using persuading strategies,store ponder to our money-rich, time-poor lifestyle.
2:12s
stores make environment more pleasant to prompt sales,and target on the more spending customers
1;33s
ads always appeal to us since the emotion they inspired overwhelm the cognitive.to make customers feel  safe,belong and self esteem is predomidant.
1:50s
if ad can cause sensation ,it is sucessful.
and good seller can sell certain product to protential customors using normal methods
1:50s
the successful seller will be an consultant and have the customers to say their needs.they will assume it a already deal and ask for certain requirements
6:38s
many people would like to attend MBA program since the rapid progress,and many says benefit from it.but the problem is that the program is very challenging

okplokpl0714

手打啊~辛苦辛苦！！赶紧补作业！！

TIME1--00:01:28
Persuaders around us,for example..
TIME2--00:01:36
Two factors to build a success supermarket--smell and loyalty card;loyal customers are the most significant power of consuming. It could also be used to make adverts more relevant to individual consumers
TIME3--00:01:23
Advertisers are important in marketing.Advertisers play on our three need,and use three element would make advertise more attractive.
TIME4--00:01:16
Slice-of-life ads are another tried and tested method
TIME5--00:02:07
The standard of a excellent salesperson
越障--00:05:35

一粒黄豆。

I'm so tired today.
But I have to stick to good habit!!


4/13 【17-6】经管
1'34
Politicans, supermarket chains, salespeople or advertisers know what to do to sell their images, ideas or
produce.
Supermarkets have been ahead of the game.
1'23
Because the more time we spend in them, the more we buy. Thus, great efforts are made to make the environment
pleasant.
Music, fake aromas and loyalty card are all the tricks they use.
1'21
Advertisers play on our need to be safe, to belong, and for self-esteem.
1'15
The more one's self-image tallies with the brand being advised, the stronger the commercial.
However, the best of salesman can always sell different items to suitable customers in the best time.
1'48
Salesman ask punters about their needs and offer to work with them to achieve their objectives.
The process works by assuming success, and only afterwards might you wonder why you proved such a pushover.
---------
越障 4'15
MI: An increasing number of Chinese executives are going to be enrolled in MBA program.
Structure:
>>>The demand for advanced business degree is growing among Asia's professional set.
   e.g. 1.Kellogg school of management at Northwestern University teamed up with the Hong Kong University of
Science and Technology.
        2. The business schools at University of Maryland and Arizona State University are among a handful of
other American institutions that have established ties with China to offer EMBA programs.
        3. B-schools in other countries have also embraced the trend.
        4.UNC-Tsinghua program
>>>The economic heavyweight didn't dissuade the student.
   e.g. 1.Ren is paying his own way through the program and aims to start a private company.
        2.Liu wanted a better understanding of business theory.
>>>The UNC-Tsinghua EMBA is going to be much broader than they initially thought.
   Students with investment, finance, and marketing backgrounds were also signing up.
   The students are also a bit older than many of their American or European counterparts.

SMS

25
time 1 (272) 2:11 The  stores pander to our money-rich and time-poor lifestyle.
time 2 (239) 1:32
time 3 (227) 1:34
time 4 (206) 1:30 meet their requirement
time 5 (322) 2:07
obstacle (849) 4:35

2012Michelle

谢谢小心动的文章，超市的客户行为研究和EMBA的“广告”很有趣。

交作业

Time1 1'57"
The "skills" of supermarkets, chainstore sellers are trying to taking more money from us. This was studied based on a modern life style of city people.

Time2 1'30"
Supermarkets made good environment for relaxing buyers and also used a lot of methods to attract customers to buy more.

Time3 1'11"
Advertisements take important role to attract buyer to spend more time and money in stores.

Time4 1'13"
The sellers's study or research based on customer behavior helps them to pick a right time and make best sales.

Time5 1'40"
Good salespeople have a set of skills to "close the deal" and persuade buyers to pay their bills.

Obstacle 4'16"
Main Idea: UNC-Tsinghua EMBA program is working well to attract mane professional people in business.
Autho's attitude: Supportive (+)
Article structure:
1) Use Zhai's case to introduce the topic.
2) Introduction of the UNC-Tsinghua EMBA program, with international trend in business schools.
-- how the program works;
-- how much it worths;
-- what people can be sellected to jion the program;
-- what their EMBA students can get from the program.
-- Extensive benefit for the EMBAers: global eyeviews, compus experiences...
3) Conclusion: the EMBA program is not for those want career switch but the ones want to enrich their profession.

xueluanfei

1.2'30 people spend a large amount of time and effort to make people buy more things unconsiously. the ads are well designed and supermarkets bring in baskets.
2.2'27 shops gain profits from 30% of their customers. they issue membership cards to make them spend more. data mining techniques make people
3.1'52 customers fall in the traps of advertisments. emotions win rationals. celebrities make ads to be more effective.
4.1'40 advertisers try to meed the customers' requirement. they show customers what benifits they will gain if they buy.
5.2'39 salesman use various stratergy to sell their stuff: they use similar way of speaking of the customers. they ask customers about their hobbies and families. they directly ask for a deliver date rather than ask whether you decide to buy...
obstacle:6'00
some western top tier university started to collaborate with China's top university to open EMBA programms for asian top managers. The students, with an average age of 41, respons positively to this program. they try to widen their knowledge and extend their international sense by this program. Although open such kind of program is not easy since universities from US and China have their own process, but students can adjust to this program very well.

zxppx

谢谢，风！
1.2-07
We are around much more information today than in the past. Salesman and politicals deliver their thoughts to us beyond our expects. For example, the invention of basket in supermark not only gives customers much convenient, but also urges them to buy many things that they need not.
2.1-47
Businessman use different ways to attract customers and pierce them to buy more products. For instance, people are very sensible to smell, so some supermarkets spread to make customers buy their products. What's more, loyal customers can contribute many interests to the revenue, so businessman try their best to keep these loyal people.
3.1-48
Although we try to resist the abduction of ads, these advertisements still can succeed. Such successful ads can be emotional and makes people influenced. For example, funny ads can be remembered by audience for a longer time than straight ads.  
4.1-39
It is still about the strategy of ads to attract customers.
5.2-08
Empathy can be a effective methods to make a deal. Some brilliant saleman try to talk with customers to know their needs rather than just praise the products. Such saleman try to behave the same emotion like that of customers and collect enough information about customers. At last, when the saleman sell the product to customers, the deal will be regarded reasonable.
6.6-08
Zhai, a female executive in a company, takes part in the EMBA programe hold by UNC and a Chinese university. Now some foreign universities cooporate with Chinese universities to set the EMBA programes, which are suitable for executives in companies. Even though the tuition is very high, some people think it is a clever investment. The main problem is that the gap between foreign universities and Chinese universities, because they both have their own regulations and ideas, causing some difficulties during the cooproation. However, these students can adjust.

artpresent

当初手机看的，来补时间了


02:35
02:16
02:53
01:36
02:23

06:12

lolitagrace

1-2'17
2'20
The author mentions the shoppers are attracted by the auroma in Casion and is loyal card in supermarket to sale commodies.
2'23
About the adversiting way
4-1'44
5-
3'03 走神了 ...
obstacle
5'00
The UNC-TsingHUA EMBA program is widely popular in China

kun5850

2‘32
3’21
2‘12
1’32
1‘32
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10’21