1. 无关类比:major bookstore chains and internet bookstores和Food and thought有很大的差异,适用于它们的策略并不一定适合Food and thought.
2. 无因决策:Food and thought以美食活动为特色,在过去取得了很好的效果。没有任何理由说明它们应该被discontinued。停止这些活动可能带来很糟糕的结果,例如……
3. 结论无据:即使通过打折提高了销量,但由于利润空间被压缩,利润不一定增长。Unless more predictive analytics are given, this conclusion is completely unwarranted.