OG-190与GWD-8-12的比较

hiyuki

这道题我选的是C。麻烦NN们帮我看看这样的解题思路错在哪里？

首先是对问题的理解好象我和大家不一样。

In assessing the plan’s chances of achieving its aim，我理解的目标不是扩大市场分额，而是用低价把客户争取过来后，这些客人从买便宜货变成royal customer 。也就是所谓的long-term ，我不明白的是这个远期目标是不是等同于问题中的aim？如果不等于，那从利润分析后的内容就等于全是白说，当然这也不是没有可能。但是仍然困惑中。。。。

huhai

以下是引用vivienvivid在2005-9-9 17:43:00的发言：

我选的是A,但说不出C是哪里错

C. Whether some of the automaker’s models will be more deeply discounted than others

请教N N

老大！当然C 不对了，C是内部比较啊。您千万别把OTHERS理解为别的竞争对手了吧，OTHERS是指该厂商的另一部分MODEL的意思啊，我怀疑您阅读理解错意思了。

hiyuki

first of all, the reason why I choose C is based on the understanding of "long-terms". and I supposed that if every car the company produced is on the same discount as the author mentioned in the argument, such a discoun will " cut into the profit ", it means that the company cannot make profit even if it can get bigger market share by such strategy.It`s why I chose C

Does it make sense? . ( it may be wrong, I don`t have confidence about that)

As for the A. the author never mentioned that whether the competitior will offer "deeper" (we only can find "deep" in the argument) discount  than our company. It is quite possible that the competitor will offer discount but less than "our"company do,right?

WHERE IS NN???

[此贴子已经被作者于2005-10-31 15:14:26编辑过]

haizhongjin

我想题中公司的长期目标应该是把用低价策略吸引过来的customer变成loyal customer，A中别的公司也采用低价策略，从而可以影响该公司的目标实现，而C中好象把目标换成了在低价策略中的profit，无关了吧

这是我的想法，请指正

vivianwsp198

GWD-8-Q12:
        

A certain automaker aims to increase its market share by deeply discounting its vehicles’ prices for the next several months. The discounts will cut into profits, but because they will be heavily advertised the manufacturer hopes that they will attract buyers away from rival manufacturers’ cars. In the longer term, the automaker envisions that customers initially attracted by the discounts may become loyal customers.

In assessing the plan’s chances of achieving its aim, it would be most useful to know which of the following?

A. Whether the automaker’s competitors are likely to respond by offering deep discounts on their own products

B. Whether the advertisements will be created by the manufacturer’s current advertising agency

C. Whether some of the automaker’s models will be more deeply discounted than others

D. Whether the automaker will be able to cut costs sufficiently to maintain profit margins even when the discounts are in effect

E. Whether an alternative strategy might enable the automaker to enhance its profitability while holding a constant or diminishing share of the market[A]

想问一下B为何不对，按题意不打广告的话就不能吸引对手的客户也就不能达到目的了？

想问一下B为何不对，按题意不打广告的话就不能吸引对手的客户也就不能达到目的了？

xiaowan

但是它可以不用找现在的广告商啊，可以另找一家广告公司作广告

xiaoyue00302

两题都在排除考虑利润，前者旨在增加销售量，后者旨在增加份额，利润都不是最重要的

hhdty

D为什么不对那?

即使把顾客都吸引来了,如果都是赔本生意的话,做一笔陪一笔,做一对陪一双的话,难道需要继续吗?

所以我认为达到了目标,也要可以挣钱吧.所以要看margin怎么样了?

希望大家给了解答,谢谢

莫菲

有没有人出来指点指点，我也认为D 对啊？公司是否有有效降低价格并保证不赔钱的能力。

内因总比外因要好吧？文中也并没有提到竞争对手的信息啊

hhdty

继续顶一下，求解答