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题目:老argu1 The following appeared in a memorandum written by the vice president of Nature's Way, a chain of stores selling health food and other health-related products. " revious experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age."
以上是老题目哈,新题和这差不多, instruction是assumption类的 <--------------------------------------------------------------------------------------------------------> In this argument, the author concludes that the newlyopened store aiming at selling health food and other healthrelated products should be very successful if it will be located in the town of Plainsville. Though the argument is well presented and appears to be relatively sound at the first glance, a close scrutiny will reveal that the conclusion is based on some dubious assumptions and the reasoning is biased due to the inadequacy in the nature of evidence provided.
To begin with, this argument rests on a gratuitous assumption that satisfactory sales of running shoes and exercise clothing indicate that Plainsville residents are interested in those products of Nature's Way(NW). However, the assumption is questionable because the author provides no evidence to support this argument. It is likely that a big competition which make people pursue those sports equipments will be held in the town of Plainsville; it is also likely that a super star is the symbol of those shoes and clothing and people buy many things for the sake of adoring their idol. The author should first make an inquiry about the intention of their increasing shopping. If the answer is that they want to live a healthy life, then they are more likely to buy NW's products. Otherwise the increasing sales bear little relationship with people's attitude towards NW's products. Therefore, this argument is unwarranted without ruling out such possibility.
Besides, the author naively assumes that more members in the health club and increasing popular classes show people's great passion for healthy life and NW's products, which is obviously untenable. Perhaps the club chooses to reduce the fee as a stratagem to attract more members so that many people have access to the club, or perhaps the reason why the weight training and aerobics classes are always full is that there are many people diagnosed with obesity and they want to enter the club to lose weight and keep away from the cancer. Either of these reasons, if true, would cast doubt on the author's claim that it will bring more profits to NW.
Moreover, the author implies that the mandatory fitness-for-life program which emphasizes the benefits of regular exercise makes schoolchildren as potential customers for NW's products. However, it rests on three additional assumptions: (1) that the percentage of schoolchildren is high and it will engender more profits, (2) that this program indeed brings about their need for NW's products, and (3) that children's habits and interest will not change when they getting older. Yet the author contains no evidence to support this assumption.
To sum up, the argument is far from powerful enough to substantiate that NW's new franchise will be most remunerative in the town of Plainsville. More information about people's attitude towards NW's products should be required to warrant any action. |
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