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请教 Donut Chain, wishing to increase the profitability of its new store, will place a coupon in the local newspaper offering a free donut with a cup of coffee at its grand opening. Donut Chain calculates that the cost of the advertisement and the free donuts will be more than recouped by the new business generated through the promotion.
Which of the following, if true, most strengthens the prediction that Donut Chain's promotion will increase the new store's profitability?
(A) Donut Chain has a loyal following in much of the country. (B) Donut Chain has found that the vast majority of new visitors to its stores become regular customers. (C) Donuts at Donut Chain cost less than a cup of coffee. (D) Most of the copies of the coupon in the local newspaper will not be redeemed for free donuts. (E) Donut Chain's stores are generally very profitable.
请问题干第二句(红字)的理解是不是:广告和免费提供的donuts 的成本超过了由促销产生的新交易所能补偿的?也就是说,新交易产生的利润不能补偿广告和提供免费donuts 的费用啊?那不就是亏本吗?我看了半天找不到答案,难道我理解反了?请大家指教,不胜感激啊
Manhattan给的答案是B |
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