argument88 关于自然产品的 求拍

山依格紫

88. The following appeared in a memorandumwritten by the vice president of Health Naturally, a small but expanding chainof stores selling health food and other health-related products.


"Our previous experience has been thatour stores are most profitable in areas where residents are highly concernedwith leading healthy lives. We should therefore build one of our new stores inPlainsville, which clearly has many such residents. Plainsville merchantsreport that sales of running shoes and exercise equipment are at all-timehighs. The local health club, which nearly closed five years ago due to lack ofbusiness, has more members than ever, and the weight-training and aerobicsclasses are always full. We can even anticipate a new generation of customers: Plainsville'sschoolchildren are required to participate in a program called Fitness forLife, which emphasizes the benefits of regular exercise at an early age."

Write a response in which you discuss whatspecific evidence is needed to evaluate the argument and explain how theevidence would weaken or strengthen the argument.

In this argument, the author concludes thatNature's Way franchises tend to be most profitable in Plainsville. To supportthe claim the author first points out that Plainsville merchants report thatsales of running shoes and exercise clothing are at all-time highs and thelocal health club has more members than ever, and the weight training andaerobics classes are always full. Then he/she also claims that andPlainsville's schoolchildren represent a new generation of potential customersas these schoolchildren are required to participate in a fitness-for-lifeprogram, which emphasizes the benefits of regular exercise at an early age.However, I find this argument suspicious on several grounds.

One, the author lacks sufficientinformation that if those people who prefer to buy running shoes and exerciseclothing really tend to have healthy lives, if any, can be drawn from it. It isvery likely that sports clothes and shoes are popular at that time and peoplebuy running shoes and exercise just for fashion. Also it is possible that thelocal people prefer to sportswear just because they are comfortable to wear.Therefore, without detailed and accurate information about the reason why peoplechoose sportswear, the conclusion is unpersuasive.

Two, likewise, the author provides no clearevidence about the purpose about why people go to the local health club. It isentirely possible that people go there just in order to keep figure or lose weightrather than they want to lead a healthy lifestyle. Thus, the assumption thatresidents in Plainsville are highly concerned with leading healthy lives isill-conceived. Even if that people go to the club is to keep a healthylifestyle, perhaps they would think that having exercises is enough to keep healthyand there is no need to have other health food. Even those people who preferhealth lives do not believe the so-called "health food", which mightcontain additives harmful to people's health. Instead, they prefer to purelynatural products, such as vegetables and fruits and so forth. Thus, they wouldnot buy Nature's Way's products as well. So lacking such evidence the authorcannot convince me that the store would prove to be successful.

Three, the mere fact that Plainsville'sschoolchildren are required to participate in a program called Fitness forLife, which emphasizes the benefits of regular exercise at an early age isscant evidence that Plainsville's schoolchildren represent a new generation ofpotential customers. Though schoolchildren are required to participate in afitness-for-life program, it does not indicate that schoolchildren would preferto lead a healthy lifestyle. Now schoolchildren tend to be rebellious, perhapsthe result of forcing them to participate the fitness-for-life programconversely would turn out to be counterproductive--they would feel a strongantipathy toward the healthy life, thus, it is quite possible that the sales ofhealth products would shrink rather than increase. Therefore, without showingclearly that local schoolchildren tend to lead health lives in future, it isimpossible to determine if the schoolchildren would to be potential customers.

Summedup, the recommendation is not on sound reasoning and therefore unconvincing asit stand. To bolster it the author must provide clear and persuasive evidencethat the popularity of sporswear and health club is due to residents' leadinghealthy lives, in addition must prove that schoolchildren would tend to leadhealth lives in future

普渡哥

good reasoning! 但文中有不少用词和语法错误。

竹林中人

论证比较好，就是能摆脱别人模板的束缚比较好