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阅读<<供求不平衡>>是GWD, 求确认
58.供求不平衡
By ShirleyCDer (V41) 现在供求不平衡是个问题,要么消费者买不到合适的东西,要么厂商卖不出去。 而讽刺的是,消费者们更加精明,而厂商也开始“小规模生产”将更多产品推向市场。怎嘛可能会产生上面的现象呢? 第一,小规模生产会让新产品涌向市场,老的产品卖不出去啦~ 第二,作者提出一个unit的概念,就是类似市场分割,这种情况下,估计每个unit的需求是几乎不可能的~~~然后举了个例子,一家鞋厂,估计总需求量简单,但是它销往单独的市场的销量(比如日本,印度,中国)就是无法估计了~
题目1,“小规模生产”让厂商怎么样了?在绿色标注的地方,仔细看,有更加flexible神马的。 2,unit的细节题,作者把这个unit称作SKU?求确认呀,不难 3,作者最后的鞋厂的例子的细节题。看lz上面的话应该就能选对的,哇咔咔
考古 1.4.2T-7-Q23-Q25企业新产品开发对市场供求的影响 Companies that must determine well好卖的产品产量太少,难卖的产品 in advance of the selling season how产量又太大。 many unites of a new product to manu- Line facture often underproduce products (5) that sell well and have overstocks of others. The increased incidence in这种供求矛盾似乎很讽刺,因为 recent years of mismatches between消费者购买模式的数据趋于精确, production and demand seems ironic,弹性生产又允许小量商品的生产。 since point-of-sale scanners have (10) improved data on consumers’ buying patterns and since flexible manufacturing has enabled companies to 24 produce, cost-effectively, small quantities of goods. This type of弹性生产导致美国每年新产品 (15) manufacturing has greatly increased大量增加。但是频繁引入新产品 the number of new products introduced有两个消极的副作用。 annually in the United States. However, frequent introductions of new products have two problematic side effects. For
一方面产品平均寿命缩短;它 (20) one, they reduce the average lifetime of们既不处于初期(难以预计), products; more of them are neither at the也不处于末期(库存昂贵)。 beginning of their life (when prediction is difficult) or at the end of their life (when keeping inventory is expen- (25) sive because the products will soon become obsolete). For another, as另一方面,随着新产品泛滥, new products proliferate, demand is需求在增加的库存单位内分配 divided among a growing number of stock-keeping units (SKU’s). Even虽然厂商和零售商有些把握预 (30) though manufacturers and retailers can计准确的累积总需求,但他们 forecast aggregate demand with some难以准确预计这些需求在众多 certainty, forecasting accurately how库存单位内如何分配。 that demand will be distributed among the many SKU’s they sell is difficult. (35) For example, a company may be able例如,一家公司可能可以准确 to estimate accurately the aggregate估计鞋子总售量,但它不确定 number of shoes it will sell, but it may哪种鞋子会卖更多,哪种鞋子 be uncertain about which specific会卖更少。 types of shoes will sell more than other types. -------------------------------------------------------------------------------- Q23: Which of the following most accurately describes the function of the last sentence in thepassage (lines 35-40)? A. To cite a situation in which the aggregate demand is more important than the distribution of demand among SKU’s B. To refute an assertion about the side effects of flexible manufacturing C. To illustrate an assertion about companies’ ability to forecast demand D. To provide an example of ways in which companies address the difficulties offorecasting demand E. To note an exception to the author’s assertion about distributing demand am-ongSKU’s Q24: The passage suggests which of the following about divided demand among a growingnumber of SKU’s? A. It has increased the average lifetime of products. B. It has resulted from retailer’s attempts to predict demand more accurately andavoid both understocks and overstocks. C. It has decreased the use of flexible manufacturing by companies. D. It has not increased the expense of keeping inventory of certain products. E. It has not prevented companies from predicting aggregate demand with somecertainty.
Q25: According to the passage, which of the following has led to growth in the number of new products introduced in the United States each year?
Reduced average lifetime of products Increased ability to forecast aggregate demand More cost-effective ways of keeping inventory for products Cost-effective production of small quantities of goods
Increased ability to divide demand among a number of SKU’s and to forecast how that demand will be distributed among those SKU’s
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