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34. A year ago, Dietz Foods launched a yearlong advertising campaign for its canned tuna. Last year Dietz sold 12 million cans of tuna compared to the 10 million sold during the previous year, an increase directly attributable to new customers brought in by the campaign. Profits from the additional sales, however, were substantially less than the cost of the advertising campaign. Clearly, therefore, the campaign did nothing to further Dietz’s economic interests. Which of the following, if true, most seriously weakens the argument?
(A) Sales of canned tuna account for a relatively small percentage of Dietz Foods’ profits.
(B) Most of the people who bought Dietz’s canned tuna for the first time as a result of the campaign were already loyal customers of other Dietz products.
(C) A less expensive advertising campaign would have brought in significantly fewer new customers for Dietz’s canned tuna than did the campaign Dietz Foods launched last year.
(D) Dietz made money on sales of canned tuna last year.
(E) In each of the past five years, there was a steep, industry-wide decline in sales of canned tuna.
正确答案选E,我选了B。
首先说E,我没看出来E和问题有什么关系。看过一些人的解释,说E的意思是因为整个行业的sales 有一个decline,但是通过advertising campaign, Dietz公司的的销量却上涨了,说明这个advertising是有作用的。
但是我认为题目文章的结论(clearly, therefore, the campaign did nothing to further Dietz's economic interests)不是在说这个advertising campaign到底好不好,而是说因为做这个campaign的cost要大于它所带来的收入,即cost>additional benefit,所以在经济收入上没有给Dietz带来economic interests。E选项中,即使说Campaign使得Dietz在同行业sales下降的时候获得了上升的sales,对cost>benefit,然后economic interest<0这个事实没有任何作用。
相反,看B选项,我的理解是虽然campaign在这次带来的收益只有12million-10million=2million of cans,这个additional benefits小于campaign的cost,但是,如果根据B选项,这次campaign中增加的顾客在之后就变成了Dietz的忠实顾客,也就是说在以后的几年中,这些增加的顾客会还买Dietz的产品,campaign带来的收益不只停留在一年,也不仅限于买canned tuna带来的收益。今后的几年里还有持续additional benefits。这样additional benefits 就不一定小于cost了,从而削弱结论。
有人解释说B之所以错是因为B有一个"were already".意思是这这些顾客本来就是loyal customers,而非campaign带来的。但是这句话"most of the people who bought Dietz's canned tuna for the first time as a result of the campaign were already loyal customers of other Dietz products",可不可以理解成这些因为campaign带来的第一次买canned tuna的顾客已经成为了Dietz的忠实顾客(买了第一次canned tunna之后变成了忠实顾客)?
25. 25. Tiger beetles are such fast runners that they can capture virtually any nonflying insect. However, when running toward an insect, a tiger beetle will intermittently stop and then, a moment later, resume its attack. Perhaps the beetles cannot maintain their pace and must pause for a moment’s rest; but an alternative hypothesis is that while running, tiger beetles are unable to adequately process the resulting rapidly changing visual information and so quickly go blind and stop. Which of the following, if discovered in experiments using artificially moved prey insects, would support one of the two hypotheses and undermine the other?
(A) When a prey insect is moved directly toward a beetle that has been chasing it, the beetle immediately stops and runs away without its usual intermittent stopping.
(B) In pursuing a swerving insect, a beetle alters its course while running and its pauses become more frequent as thechase progresses.
(C) In pursuing a moving insect, a beetle usually responds immediately to changes in the insect’s direction, and it pauses equally frequently whether the chase is up or down an incline.
(D) If, when a beetle pauses, it has not gained on the insect it is pursuing, the beetle generally ends its pursuit.
(E) The faster a beetle pursues an insect fleeing directly away from it, the more frequently the beetle stops.
这道题我在BC之间犹豫,正确答案选B。
借用OG的分析,两种假设,第一种是tiredness要停,第二种是因为vision问题要停。
首先B选项。OG给出的解释是B选项加强了第二种假设。首先B选项中说在追一个swerving insect的时候,beetle会alter its course. 这一部分与pause无关,不能加强第二种假设。后半部分“and its pauses become more frequent as the chase progresses”,我不明白这部分是想说明什么,如果说被追的insect改变方向的frequency增加,然后beetles pauses的frequenc也随之增加,还能说明跟第二个假设有关系,选项中之说beetles pauses的频率在追逐过程中增加,并没有说insect改变方向上的变化。
即使,勉强能加强第二个假设,那跟第一个假设有什么关系?不是说选项既要加强一个,又要削弱另一个才可以吗?
C选项,其实我觉得也有很大问题。。。虽然我选了它。。但是OG的解释不理解。OG说C选项跟两种假设都没有关系,跟tiredness无关,也跟vision无关。最起码它说in pursuing a moving insect, a beetle usually responds immediately to changes in the insect's direction.不是能说明beetle在insects转变方向的时候不用停顿,也就是说vision是没有问题的,也就削弱了第二个假设不是吗。。求解释,怎么会无关呢?
本人有时候分析爱钻牛角尖,望高人指点啊~~ |
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