急救！OG11th-Q42

zongheimun

the fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving service will create such an advantage. Investment in service, like those in production and distribution, must be balanced against other types of investments on the basis of direct, tangible benefits such as cost reduction and increased revenues. If a company is already effectively on a par with its cometitors because it provides service that avoids a damaging reputation and keeps customers from leaving at an unacceptable rate, then investment in higher service levels may be wasted, since service is a deciding factor for customers only in extreme situations.
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Q42. According to the passage, investments in service are comparable to investments in production and distribution in terms of the

A. tangiblility of the benefits that they tend to confer
B. increased revenues that they ultimately produce
C. basis on which they need to be weighed
D. insufficient analysis that managers devote to them
E.  degree of competitive advantage that they are likely to provide

答案是C，但我觉得A 也有道理啊
根据文章中红色部分，推出A 为什么不对呢？

冰天雪地跪求好心人解答
大谢！！！

wtx2490467

还是从意思来讲吧,首先要搞清楚题目问什么,题目问services和production and distribution的investment在哪方面是一样或相同的,红字部分讲两个investment必须基于相同的basis来平衡其它类型的投资,benefits的tangibility并没有提到,而C项说要基于一样的基础,need to be weighed和be balanced against我觉得有类似的意义,