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【速度2-15】贴上明天的,应该比较简单哈
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<font size="1"><font face="Arial, Helvetica, sans-serif"><font face="Arial, Helvetica, sans-serif"><font size="1"><font size="6"><strong>Revving Up in Asia's Emerging Markets</strong></font></font></font><br /><span style="background-color:#fd1289;"><font face="Arial, Helvetica, sans-serif"><strong><span style="color:#fefcdf;">计时1</span></strong></font></span><br /><font face="Arial, Helvetica, sans-serif">The <a href="http://online.wsj.com/public/quotes/main.html?type=djn&symbol=HOG" target="_blank">Harley-Davidson</a> brand could make you think of '70s counterculture movie "Easy Rider," the bearded rock band ZZ Top, or the recent trend that has seen aging executives become the biggest buyers of the motorbikes.</font><br /><font face="Arial, Helvetica, sans-serif">There is no doubt, though, that the brand is usually associated with long road trips on the wide open freeways of North America.</font><br /><img src="http://si.wsj.net/public/resources/images/AI-BL599_IN3_MI_DV_20110703154548.jpg" width="262" height="262" alt="" />Harley-Davidson Motor Co.<br /><span style="color:#333333;"><font face="Arial, Helvetica, sans-serif">David Foley</font></span><br /><br /><br /></font></font><font face="Arial, Helvetica, sans-serif">David Foley, Harley-Davidson Motor Co.'s Asia-Pacific chief, faces some challenges bringing that taste of Americana to this region: Regulations can make it difficult to import the bikes, there's competition from local motorbike brands with loyal followings, safe roads suitable for long cruising rides can be tough to find, and securing a rider's license can be difficult too.</font><br /><font face="Arial, Helvetica, sans-serif">Harley-Davidson has been selling motorbikes in the Asian-Pacific region since the early 20th century—the Milwaukee-based company began distributing its bikes in Japan in 1908 and in Australia in 1917. It only much more recently moved into China and India, opening dealerships in the two emerging Asian giants in 2005 and 2010, respectively.</font><br /><font face="Arial, Helvetica, sans-serif">Mr. Foley opened a new regional headquarters in Singapore in May. He spoke to The Wall Street Journal's Jason Chow. The following interview has been edited.</font><br /><font face="Arial, Helvetica, sans-serif"><strong>WSJ:</strong> Where is the growth in Asia?</font><br /><font face="Arial, Helvetica, sans-serif"><strong>Mr. Foley:</strong> We're expecting sales outside of the U.S. to exceed 40% of the total by 2014 [compared with 35% last year]. Asia's a big market for us. In Asia-Pacific, we've a quarter-million of motorcycles in operation, which is approximately 9.6% of the global total. In 2007, it made up just about 7% of the global total.</font><br /><font face="Arial, Helvetica, sans-serif"><strong><span style="color:#156200;">(263 words)</span></strong></font><br /><span style="background-color:#fd1289;"><font face="Arial, Helvetica, sans-serif"><strong><span style="color:#fefcdf;">计时2</span></strong></font></span><br /><font face="Arial, Helvetica, sans-serif"><strong>WSJ: </strong>Who's buying in Asia?Japan is one of our biggest markets outside of the U.S. It accounts for 5% of our volume. It's got a real established riding culture and motorcycle industry. Same with Australia. Leisure riding there is very well established. The rest of the markets [in Asia] vary. In many emerging markets, we're developing the market we're trying to capture. To many of them, the two-wheel [mode of transportation] is usually seen as utilitarian.</font><br /><font face="Arial, Helvetica, sans-serif"><strong>Mr. Foley:</strong> It varies by market. In emerging markets, you have higher-net-worth individuals riding, and it skews younger than the U.S. But also, we're seeing a large increase in female riders there too.</font><br /><font face="Arial, Helvetica, sans-serif"><strong>WSJ:</strong> How do you introduce the culture of leisure riding to new markets?</font><br /><font face="Arial, Helvetica, sans-serif"><strong>Mr. Foley:</strong> We have active programs for demonstration rides. We also do "Garage Parties"—a women-only setting to learn about Harley products along with other women. We've also got new marketing tools like "Jumpstart," where potential customers can try riding a bike, revving the engine and changing gears, mounted on a stationary stand. It's a big part of the first-hand experience of the look and feel of the product without having to go into traffic.</font><br /><font face="Arial, Helvetica, sans-serif"><strong><span style="color:#156200;">(197 words)</span></strong></font><br /><span style="background-color:#fd1289;"><font face="Arial, Helvetica, sans-serif"><strong><span style="color:#156200;"><span style="color:#000000;"><strong><span style="color:#fefcdf;">计时3</span></strong></span></span></strong></font></span><br /><font face="Arial, Helvetica, sans-serif"><strong>WSJ:</strong> How do the laws and regulations in Asia affect growth?</font><br /><font face="Arial, Helvetica, sans-serif"><strong>Mr. Foley:</strong> First, it's importation, which deals with everything from trade rules to compliance. Another area is restriction on licensing. In Singapore, for example, it can take 3.5 years to operate a heavy-duty motorcycle. And thirdly, there are riding bans. In certain cities in China and other parts of Asia there are bans where they don't allow the use of motorcycles.</font><br /><font face="Arial, Helvetica, sans-serif">We have worked directly with government officials on traffic management issues in the past.</font><br /><font face="Arial, Helvetica, sans-serif"><strong>WSJ:</strong> Are there enough good roads for Harley-Davidson riders in Asia?</font><br /><font face="Arial, Helvetica, sans-serif"><strong>Mr. Foley:</strong> It's certainly a factor. Road quality will vary. The company, through Harley owner's clubs, really makes an effort to find high-quality roads that are often scenic rides. Part of the culture among our customers is to find these roads and for riders to tell each other.</font><br /><font face="Arial, Helvetica, sans-serif"><strong>WSJ:</strong> What has been your experience in India?</font><br /><font face="Arial, Helvetica, sans-serif"><strong>Mr. Foley:</strong> India has a very large motorcycle industry. There's somewhat of a motorcycle culture that already exists there. We're trying to further develop the heavy-duty leisure segment. We've established five dealerships in the market and we're continuing to grow each month.</font><br /><font face="Arial, Helvetica, sans-serif">Even though it has a large motorcycle market, the heavyweight market—bikes with engines over 500cc—is not very well established. But having a motorcycle culture is hugely important. A big part of motorcycling is being comfortable with the product and with riding.</font><br /><font face="Arial, Helvetica, sans-serif"><strong><span style="color:#156200;">(238 words)</span></strong></font><br /><span style="background-color:#fd1289;"><font face="Arial, Helvetica, sans-serif"><strong><span style="color:#156200;"><span style="color:#000000;"><strong><span style="color:#fefcdf;">计时4</span></strong></span></span></strong></font></span><br /><font face="Arial, Helvetica, sans-serif"><strong>WSJ:</strong> The annual Harley-Davidson rally in Sturgis, S.D., attracts about half a million visitors every August. Will we see anything similar in Asia?</font><br /><font face="Arial, Helvetica, sans-serif"><strong>Mr. Foley:</strong> In each of our markets, there are annual HOG [Harley Owner Group] rallies, and we sponsor or get involved with them. Is there a Sturgis? It's hard to say. We get riders from Asia who go to those events [in the U.S.] every year, but it's not the only thing they do. We just had a group from Malaysia that we took to Milwaukee and saw the factory and met some of the Davidson family. They really got involved with the brand in a unique way.</font><br /><font face="Arial, Helvetica, sans-serif">(SOURCE:WSJ <a href="http://online.wsj.com/article/SB10001424052702304450604576417172290719458.html" target="_blank">http://online.wsj.com/article/SB10001424052702304450604576417172290719458.html</a></font><br /><font face="Arial, Helvetica, sans-serif">)</font><br /><font face="Arial, Helvetica, sans-serif"><font size="6"><strong>How Close Are We to 'Printing' New Organs?</strong></font></font><br /><font face="Arial, Helvetica, sans-serif"><font size="1"><img src="http://si.wsj.net/public/resources/images/RV-AD585_RIDLEY_DV_20110715002741.jpg" width="262" height="262" alt="" />John S. Dykes<br /><br /><br /></font><br /></font><font face="Arial, Helvetica, sans-serif"><br /></font><br /><font face="Arial, Helvetica, sans-serif"><font size="1"><font face="Arial, Helvetica, sans-serif">Serendipity works in curious ways. Earlier this month, on the day before I read news of the successful implanting of a synthetic windpipe grown with a patient's own cells, I happened to have lunch with a civil engineer who told me about the first use of a 3-D printer to print structures in concrete. The two technologies are very different, but as I read more about each, I soon found an eerie convergence.</font><br /><font face="Arial, Helvetica, sans-serif"><br /></font><br /><font face="Arial, Helvetica, sans-serif">Take the organ transplant first. The shape of the windpipe—or trachea—was molded, using a computer scan of the patient's own trachea, from a porous medical plastic called polyethylene glycol, then infused with cells from the patient in a bioreactor. (The story illustrates, incidentally, the astonishing interconnectedness of the modern world: The patient was an Eritrean student with tracheal cancer who was working in Iceland, the plastic mold was made in Britain, the cells were infused in a bioreactor developed in the U.S. and the operation was done in Sweden.)</font><br /><font face="Arial, Helvetica, sans-serif"><strong><span style="color:#156200;">(278 words)</span></strong></font><br /><span style="background-color:#000000;"><a href="http://online.wsj.com/article/SB10001424052702303812104576440083708107542.html?mod=WSJ_Books_LS_Books_8#" target="_blank"><span style="background-color:initial;"></span><img src="http://m.wsj.net/video/20110715/0715113dprinterconcrete1/0715113dprinterconcrete1_512x288.jpg" width="272" height="153" alt="" /></a></span><br /><span style="color:#333333;"><font face="Arial, Helvetica, sans-serif">A research group at Loughborough University has developed a 3-D printer that can produce architectural objects out of concrete. Prof. Simon Austin discusses how the printer works and how it may change the way architecture looks in the future.</font></span><br /></font><br /></font><font face="Arial, Helvetica, sans-serif"><br /><font face="Arial, Helvetica, sans-serif"><strong><span style="color:#156200;"><span style="color:#000000;"><strong><span style="color:#fefcdf;">计时5</span></strong></span></span></strong></font><br /><font face="Arial, Helvetica, sans-serif">This elegant procedure, though hardly commonplace, is starting to become well established for organs with a thin, two-dimensional structure—such as arteries, heart valves and bladders. The combination of flexible and porous new biocompatible materials with the ability to grow cells outside the body is new. The result is transplants that do not rely on donors and do not run into problems of rejection.</font><br /><font face="Arial, Helvetica, sans-serif">For solid, three-dimensional organs a further hurdle is yet to be surmounted: the growth of blood vessels into the organ. Even this may soon be possible. By taking a human liver and dissolving away the cells, leaving only its "skeleton," scientists could then re-create the liver's blood vessels by infusing the structure with the patient's own blood-vessel cells. The trouble is, liver cells themselves cannot yet be cultured outside the body.</font><br /><blockquote><font face="Georgia, 'Century Schoolbook', 'Times New Roman', Times, serif"><em><div style="text-align:center;"><span style="background-color:white;">“The 3-D printer is busy revolutionizing the design of small things like plastics. Printing organs could happen this decade or next.”</span></div><br /></em></font><br /></blockquote><font face="Arial, Helvetica, sans-serif">The biggest potential prize for this emerging technology is the kidney. Roughly 90% of the people waiting for an organ donation are waiting for a kidney. To be able to transplant autologous (self-derived) kidneys would save many lives and spare many people the tedium and expense of dialysis.</font><br /><font face="Arial, Helvetica, sans-serif">This is where the 3-D printer comes in. Earlier this year, Dr. Anthony Atala of Wake Forest University "printed" a whole dummy kidney, made of biocompatible materials and cells, <a href="http://www.ted.com/talks/anthony_atala_printing_a_human_kidney.html" target="_blank"><strong>live on stage at the TED conference</strong> </a>in Long Beach, Calif., using a 3-D printer that had been fed with information from a layer-by-layer 360-degree scan of a real kidney.</font><br /><font face="Arial, Helvetica, sans-serif"><strong><span style="color:#156200;">(263 words)</span></strong></font><br /><span style="background-color:#fd1289;"><font face="Arial, Helvetica, sans-serif"><strong><span style="color:#156200;"><span style="color:#000000;"><strong><span style="color:#fefcdf;">自由阅读~</span></strong></span></span></strong></font></span><br /><font face="Arial, Helvetica, sans-serif">Dr. Atala cautions that such organs are still years away from being able to work in the body—his printed "kidney" was structural but not functional, lacking blood vessels—but the rate of advance gives hope that the first autologous kidney transplant may happen this decade or next.</font><br /><img src="http://si.wsj.net/public/resources/images/RV-AD584_RIDLEY_DV_20110715002643.jpg" width="262" height="262" alt="" />John S. Dykes<br /><br /><br /></font><br /><font face="Arial, Helvetica, sans-serif">And concrete? The 3-D printer is busy revolutionizing the design of small things like jewelry and plastics, to the excitement of many designers, but I had never heard of a 3-D printer using concrete. My civil engineer friend, Sam Stacey, head of innovation at the construction company Skanska, sent me a<strong><a href="http://www.youtube.com/watch?v=EfbhdZKPHro" target="_blank">video link </a></strong>about a laboratory at Loughborough University in Britain which has now copied the idea of the 3-D printer on a grander, rougher scale.</font><br /><font face="Arial, Helvetica, sans-serif">I watched as, fed with a virtual design by an architect, a 3-D printer extruded concrete from a nozzle to build up, layer by layer, an object about the size of a chair. Printed concrete structures are proving to be stronger than cast ones.</font><br /><font face="Arial, Helvetica, sans-serif">As it happens, the object that the architect asked for in this case was roughly kidney shaped. Apparently its great advantage over cast structures is that it has a hollow interior through which the building's services—wires and pipes—can run. These ducts looked uncannily like blood vessels. Spooky, no?</font><br /><font face="Arial, Helvetica, sans-serif">SOURCE: WSJ <a href="http://online.wsj.com/article/SB10001424052702303812104576440083708107542.html?mod=WSJ_Books_LS_Books_8" target="_blank">http://online.wsj.com/article/SB10001424052702303812104576440083708107542.html?mod=WSJ_Books_LS_Books_8</a></font> |
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