月度寂静的“广告和歌曲”题目中的一道，求见解

christinaryt

贴了前三段，
有道问题是：第二段的作用是什么？
选项1：对第一段的研究成果进行了进一步的研究
选项2：对于第一段的提出的一些现象提供了解释/ 解释第一段中的一个puzzle
看了很多之前的G友说是选的puzzle的。
个人觉得是进一步研究~请NN看看，帮帮忙~
This study examines the effects of popular music in advertising to determine both the theoretical (the effect of popular music on the processing of advertising messages) and practical (the design of more effective advertisements using popular music) implications. An experiment is reported that tested the effects of three integrations of popular music in advertising: original lyrics, altered lyrics, and instrumentals (plus a control treatment with no music) on attention and memory. The results indicated that song vocals, either original or altered, are more effective stimuli of advertising effects than instrumentals or no popular music.

But Kahneman (1973) said that attention describes some internal mechanisms that determine the significance not the relevance of stimuli. This suggests that popular music with high or low personal significance will lead to greater or lesser attention to the integrated advertising messages; popular music vocals will be more attention-getting than other treatments; and original popular vocals with high personal significance will be the most effective at getting the attention of the individual.

Popular music with original vocals was a more effective stimulus of attention and memory when high in personal significance and popular music with altered vocals was a more effective stimulus of attention and memory when low in personal significance

sallylulu

我也觉得是选项1：对第一段的研究成果进行了进一步的研究

子琬

lz 这是考古类似文章不是原文啊。。

christinaryt

原来时这样啊。~ 谢谢啦 ~