五岳散放狗…48+38=710。。啊啊啊还差一篇阅读没想起来！！！

小奔Grace

最后一篇RC怎这么像底下这篇考古妞
1. Social Science Division
1.1.    Business & Economics        
1.1.1   广告与歌曲★
V1   有一篇是说广告里面加了歌曲，歌词重新改编过的额歌曲，原唱和非原唱的歌曲对于广告的吸引力的影响，这篇是最后一篇，时间有点紧，来不及仔细看了

V2(V31)最后一段说男人更人容易记住有影响力的人的歌词的广告，女人更容易记住没有影响力的歌词的广告（有一个题就问这个，说问下列哪种说法对，我选的男人更容易记住有影响力的人的歌，没有改过的orignal的那个）

V3（V38）P1.科学家经过研究发现广告与歌曲的联系，有音乐比没有音乐好，原声的比改唱的好，红人比不红的好，但是如果歌手不够红，那么改编歌词往往能够吸引顾客的注意力。
P2.对于当红歌手，原声比较重要，这个很容易证明，但是对于那些不咋地的歌手，改编歌词更能提高广告影响力，这是为啥呢？研究人员做出了假设，貌似是这些人听到歌被改了以后表示不爽，结果反而加深了印象
P3.对于男人和女人，研究人员发现，男人对于红歌手比较感冒，女的对于不红的比较感冒。
Q1：第二段的作用，有三个选项不靠谱，靠谱的是A和B。A：对于第一段中研究人员提出的成果给出了更进一步的研究结果 B：对于第一段的提出的一些现象提供了解释
Q2：下列哪种歌曲广告对消费者影响最大，我选的（男人，高知名度歌手，原声。）

V4(750) 有一篇是讲男女对广告音乐的反应。
第一段将科学家发现这几种现象 - vocal比popular music 更容易有效，popular music 中，有名的人的比没有名的人没有效
第二段，解释为什么有名的人的音乐反而不如没有名的人的音乐有效。有三四个理由
第三段，男女的有效性有差别

V5(v33) P1科学家经过研究发现广告与歌曲的联系，有音乐比没有音乐好，原声的比改唱的好，红人比不红的好，但是如果歌手不够红，那么改编歌词往往能够吸引顾客的注意力。

这种情况还解释了因为人们的注意力会放在了改过的词中, 原文有”lack of fit” (有题)

With songs more effective than without;

With vocal more effective than without;

With original lyrics when in high personal significance more effective than with altered lyrics when in low personal significance

P2解释为什么有名的人的音乐反而不如没有名的人的音乐有效。有三四个理由
对于当红歌手，原声比较重要，这个很容易证明，但是对于那些不咋地的歌手，改编歌词更能提高广告影响力，这是为啥呢？研究人员做出了假设，貌似是这些人听到歌被改了以后表示不爽，结果反而加深了印象
P3男女的有效性有差别：
对于男人和女人，研究人员发现，男人对于红歌手比较感冒，女的对于不红的比较感冒。

Q1主旨题:

Q2第二段的作用

A 对于第一段中研究人员提出的成果给出了更进一步的研究结果

B 对于第一段的提出的一些现象提供了解释/ 解释第一段中的一个puzzle
Q3下列哪种歌曲广告对消费者影响最大：

男人，高知名度歌手，原声（male high personal significance original lyrics）

cherryxuzhaoli  google到的类似文章
DAVID ALLAN Saint Joseph's University dallan@sju.edu

This study examines the effects of popular music in advertising to determine both the theoretical (the effect of popular music on the processing of advertising messages) and practical (the design of more effective advertisements using popular music) implications. An experiment is reported that tested the effects of three integrations of popular music in advertising: original lyrics, altered lyrics, and instrumentals (plus a control treatment with no music) on attention and memory. The results indicated that song vocals, either original or altered, are more effective stimuli of advertising effects than instrumentals or no popular music.

But Kahneman (1973) said that attention describes some internal mechanisms that determine the significance not the relevance of stimuli. This suggests that popular music with high or low personal significance will lead to greater or lesser attention to the integrated advertising messages; popular music vocals will be more attention-getting than other treatments; and original popular vocals with high personal significance will be the most effective at getting the attention of the individual.

Popular music with original vocals was a more effective stimulus of attention and memory when high in personal significance and popular music with altered vocals was a more effective stimulus of attention and memory when low in personal significance

The individuals in this experiment processed songs and artists they considered high in personal significance differently from those that were low in significance.... When the artist was significant, the original vocal led to greater brand attention but when the artist was not significant, the altered vocal led to greater brand attention.... It suggests that the level of significance of the music and/or the artist can affect involvement possibly resulting in different processing of the advertising messages.

and/or the artist can affect involvement possibly resulting in different processing of the advertising messages. While high personal significance can be a possible explanation for the attentiongaining value of original vocals, low personal significance cannot adequately explain the attention-gaining value of altered vocals. Three possible explanations include thenoveltyof hearing a popular song with altered lyrics (especially the first time); irritationcaused by the changed lyrics; and/or the lack of fit of the song or the artist with the brand. All of these could have been attention-gaining stimuli causing greater attention to the brand and the song. It is clear, however, that lyrics (either original or altered) are important and that even though an interaction was observed for just one song and artist ("The Middle" by Jimmy Eat World) based on the lyrics, the results are of practical importance to advertisers for two primary reasons. First, the use of no music or an instrumental version of a popular song should be avoided. Second, if the advertiser is able to use a popular song that is personally significant to the target market of the brand, then the original vocal version should be used, but if not, an altered vocal version should be considered.

Either way, personalsignificance plays a role in the effectiveness of popular music in advertising on attention and memory, brand memory were observed for one of the brands (Sony) for both the song ("Without Me") and the artist (Eminem), with some apparent significant effects for genders. It is interesting to note that for the Kodak brand, males were observed to have greater memory for the brand than females when the song and the artist ("The Middle" by Jimmy Eat World) were highly significant but that females had greater memory for the brand when the song and the artist were low in personal significance. This could suggest that males are more sensitive to the level of personalsignificancethey have for advertising messages integrated in popular music than females, but this would need future research.

考古（未确认）
广告的效力
版本1
讲advertisement的不同情况的有效性
前面一大段好像是在讲下面这三种情况
1>With songs more effective than without
2>With vocal more effective than without
3>With original lyrics when in high personal significance more effective than with altered lyrics when in low personal significan 这种情况还解释了因为人们的注意力会放在了改过的词中, 原文有”lack of fit” 这里有题..
第二段讲:但是却没有原因解释得到下面这种情况
4>Male 对ad的反应会比Female 多..
然后还有一题是出了很多选项, 问你哪种是最effective的

版本2
流行音乐能加强人们对广告的记忆，其中有音乐比没有音乐好，原声的比改唱的好，音乐与个人特殊经历的关系则在不同情况下的作用不同，然后又提到了这些因素对男人和女人的不同影响。

版本3
问题1：貌似是主旨题
问题2：说第二段的作用，我选的是解释第一段中的一个puzzle
问 题3：然后还有一题是出了很多选项, 问你哪种是最effective的我选的是male original lyrics when in high personal significance 好像还有个popular吧，总之要包含male high personal significance original lyrics
需要回原文的第一段和第三段定位 （Ozy：关键字为 男，原来，个人重要）

小奔Grace

那个acid也好像底下这篇哦，也请确认吧。偶考过了，希望不要误导大家，只是好像真的很像哟
2.1.8  肌肉疲劳★△
V1(770) 关于肌肉疲劳， 说是一开始科学家认为是产生一种lattice acid导致， 下一段讲好像不是这样， 因为加拿大的研究人员发现在海拔高的地方运动员感觉疲劳， 但那个acid并不多。 然后好像是南非的生理学家又发现了一个什么。 最后一段就提出来好像是大脑的什么信号，其他机制让人疲劳， 而且这个解释可以解释老的理论和新的发现其实并不矛盾云云。

V2(740) 还有个讲肌肉fatigue的。说190×还是哪年研究出来肌肉一种酸的含量到一定程度会引发肌肉fatigue.
但是198×年研究人员发现blablabla...
第三段得出结论说，肌肉fatigue 不一定是acid的原因，有可能是大脑控制各种resource发现你要不行了
然后就给你个信号说你不行了，但是其实你还是行的。fatigue很可能只是主观因素造成的

V3(720) 2. 肌肉劳累跟acid 神马到底啥关系那篇。以前寂静考古的非常正确。我记得月度寂静附录了一篇全英的文章吧，跟那个几乎一模一样。参考那个没错的。
P1：什么有个诺贝尔奖得主提出神马观点，
P2：做了个试验
P3：总结这个实验的内容说明了什么。

V4第三篇是那个muscle fatigue.寂静里头基本上也讲得挺清楚的了，记得有一题是问第二段作者提cannada那个研究有什么作用之类~~~我忘了选什么了~~

V5(V39) 4.肌肉疲劳什么的。一开始一个noble prize的人说the function of muscle will brake when muscle detects high level of lactic acid。但是后来有几个Canadian scientist做了个实验发现the muscle acts so even when the level of lactic acid is low，然后又有个什么实验（不记得了）。最后一段说其实第一段的那个theory不是完全的错，但是真正决定什么时候stop the muscle function的是neural system。所以这个过程是subjective而不是Objective(有道题问了这个)。

V6(V33)第三篇是肌肉疲劳，一定好好看highlight的类似物，几乎就是原文重现。

考古人的肌肉（KG）（【类似原文】）V1：
考了一篇第一段说传统观点说人的肌肉劳累是因为肌肉的什么酸acid增加了
第二段说但是现在加拿大的一票科学家说运动员劳累的时候这个酸没有增加啊,还有一个地方的科学家(好象是北非的,很神奇)也举出了反例.
最后一段说什么传统的观点说的酸增加确实对了但是地方不对.然后用计算机证明再解释了一通.
问题考了一个是最后一段的作用,这是我的最后一篇了没大有时间看了.

V2：（710）
Theory 1: muscles go into automated brake when lactic acid builds up after exhausting exercise, leading to fatigue.
Theory Two: psychologists argue central nervous system controls the sense of extreme fatigue to keep body from collapse; psychologists say that theory 1 is right about lactic build up, however wrong in the "location".( location=Central nervous system)

V3：（V 40）
第一段：1922年有个诺贝尔的理论，人劳累，是因为肌肉释放的酸达到极限，从而让肌肉休息。
第二段：加拿大的科学家有异议。而南非的科学家取出反例，在一种特定的情况下（这种情况可以导致肌肉释放的酸不会大幅增加），对运动员研究发现他们疲劳的时候酸的含量很低，30%的肌肉已经休息了。虽然这些运动员说他们已经很累，达到极限了。
第三段：科学家们就提出假设来解决这个问题，指出1922年有个诺贝尔的理论是部分正确的。但是人的劳累其实不是客观事实，而是人的主观情绪。然后这个理论还能够解释部分现象。

类似原文：By pipilovelail
注意highlight的部分
Interestingly —or unnervingly, depending on how you look at it—  some researchers are uncovering evidence that Stanovnik’s rule of  thumb might be right. A spate of recent studies has contributed to  growing support for the notion that the origins and controls of  fatigue lie partly, if not mostly, within the brain and the central  nervous system. The new research puts fresh weight to the hoary  coaching cliché: you only think you’re tired.From the time of Hippocrates, the limits of human exertion were  thought to reside in the muscles themselves, a hypothesis that was  established in 1922 with the Nobel Prize-winning work of Dr. A.V.  Hill. The theory went like this: working muscles, pushed to their  limit, accumulated lactic acid.When concentrations of lactic acid  reached a certain level, so the argument went, the muscles could no  longer function. Muscles contained an ‘‘automatic brake,’’  Hill wrote,‘‘carefully adjusted by nature.’’Researchers, however, have long noted a link between neurological  disorders and athletic potential. In the late 1800’s, the pioneering  French doctor Philippe Tissié observed that phobias and epilepsy  could be beneficial for athletic training. A few decades later, the  German surgeon August Bier measured the spontaneous long jump of a  mentally disturbed patient, noting that it compared favorably to the  existing world record. These types of exertions seemed to defy the  notion of built-in muscular limits and, Bier noted, were made  possible by‘‘powerful mental stimuli and the simultaneous  elimination of inhibitions.’’Questions about the muscle-centered model came up again in 1989 when  Canadian researchers published the results of an experiment called  Operation Everest II, in which athletes did heavy exercise in  altitude chambers. The athletes reached exhaustion despite the fact  that their lactic-acid concentrations remained comfortably low.  Fatigue, it seemed, might be caused by something else.In 1999, three physiologists from the University of Cape Town Medical  School in South Africa took the next step. They worked a group of  cyclists to exhaustion during a 62-mile laboratory ride and measured,  via electrodes, the percentage of leg muscles they were using at the  fatigue limit. If standard theories were true, they reasoned, the  body should recruit more muscle fibers as it approached exhaustion —  a natural compensation for tired, weakening muscles.Instead, the researchers observed the opposite result. As the riders  approached complete fatigue, the percentage of active muscle fibers  decreased, until they were using only about 30 percent. Even as the  athletes felt they were giving their all, the reality was that more  of their muscles were at rest.Was the brain purposely holding back  the body?‘‘It was as if the brain was playing a trick on the body, to save  it,’’says Timothy Noakes, head of the Cape Town group.  ‘‘Which makes a lot of sense, if you think about it. In fatigue,  it only feels like we’re going to die. The actual physiological  risks that fatigue represents are essentially trivial.’’From this, Noakes and his colleagues concluded that A.V. Hill had  been right about the automatic brake, but wrong about its location.They postulated the existence of what they called a central governor:a neural system that monitors carbohydrate stores, the levels of  glucose and oxygen in the blood, the rates of heat gain and loss, and  work rates. The governor’s job is to hold our bodies safely back  from the brink of collapse by creating painful sensations that we  interpret as unendurable muscle fatigue.Fatigue, the researchers argue, is less an objective event than a  subjective emotion —the brain’s clever, self-interested attempt  to scare you into stopping.The way past fatigue, then, is to return  the favor: to fool the brain by lying to it, distracting it or even  provoking it. (That said, mental gamesmanship can never overcome a  basic lack of fitness. As Noakes says, the body always holds veto  power.)‘‘Athletes and coaches already do a lot of this  instinctively,’’Noakes says.‘‘What is a coach, after all,  but a technique for overcoming the governor?’’The governor theory is far from conclusive, but some scientists are  focusing on a walnut-size area in the front portion of the brain  called the anterior cingulate cortex. This has been linked to a host  of core functions, including handling pain, creating emotion and  playing a key role in what’s known loosely as willpower. Sir Francis  Crick, the co-discoverer of DNA, thought the anterior cingulate  cortex to be the seat of the soul. In the sports world, perhaps no  soul relies on it more than Jure Robic’s.Some people‘‘have the ability to reprocess the pain signal,’’  says Daniel Galper, a senior researcher in the psychiatry department  at the University of Texas Southwestern Medical Center at Dallas.  ‘‘It’s not that they don’t feel the pain; they just shift  their brain dynamics and alter their perception of reality so the  pain matters less. It’s basically a purposeful hallucination.’’Noakes and his colleagues speculate that the central governor theory  holds the potential to explain not just feats of stamina but also  their opposite: chronic fatigue syndrome (a malfunctioning,  overactive governor, in this view).Moreover, the governor theory  makes evolutionary sense. Animals whose brains safeguarded an  emergency stash of physical reserves might well have survived at a  higher rate than animals that could drain their fuel tanks at will.The theory would also seem to explain a sports landscape in which  ultra-endurance events have gone from being considered medically  hazardous to something perilously close to routine. The Ironman  triathlon in Hawaii —a 2.4-mile swim, 112-mile bike ride and  marathon-length run—was the ne plus ultra in endurance in the  1980’s, but has now been topped by the Ultraman, which is more than  twice as long. Once obscure, the genre known as adventure racing,  which includes 500-plus-mile wilderness races like Primal Quest, has  grown to more than 400 events each year. Ultramarathoners, defined as  those who participate in running events exceeding the official  marathon distance of 26.2 miles, now number some 15,000 in the United  States alone. The underlying physics have not changed, but rather our  sense of possibility. Athletic culture, like Robic, has discovered a  way to tweak its collective governor.


考古：
版本1

p1, 老观点，肌肉运动后会产大量acid，新观点，不是这样的p2, 新的实验发现cylist运动了一段时间，没有增加acid?,反而减少了，与老观点不符p3,另一个例子，记不清了，然后结论是运动是由大脑主观调节的。

[tr][td=576]
版本2

[/td][/tr][tr][td=576]
p1, 老观点，肌肉运动后会产大量acid，新观点，不是这样的
p2, 两个实验：第一个是canada的（有题），第二个是新的实验发现cylist运动了一段时间，没有增加acid?,反而减少了，与老观点不符
p3,另一个例子，记不清了，然后结论是运动是由大脑主观调节的。---评价了老观点和新试验，提出一种model，说老观点有部分是对的，但是老观点里关于作用产生的位置错了

[/td][/tr][tr][td=576]
版本3

[/td][/tr][tr][td=576]
第一段，1920诺贝尔奖获得者提出理论疲劳时因为肌肉里的某个酸堆积造成的，第二段，现在观察证明不对，因为给运动员吃了什么东西完全不起作用，还是 累。第三段：说明了应该是大脑控制疲劳。1920的理论说的酸的积累并不在肌肉里。当什么累积的时候大脑就觉得累了，给人信号说累了。
问题，main idea。如果人要控制疲劳那么应该怎么做，我选的是训练自己，让自己对疲劳没感觉。

[/td][/tr]
以下考古 By XYXB
V1
流行的理论是一种acid的累计，会让人有brake (大概是什么跑到一定距离觉得跑不动了，跑跑又ok了的极限吧，忘记中文是什么=。=)
但是加拿大的科学家对跳高运动员研究发现他们疲劳的时候acid的含量很低，然后另一国的专家发现理论上讲部分肌肉累的时候，人应该利用起别的肌肉，但实际上别的肌肉这时候在休息
然后说一种新的理论解释这个问题，说是神经系统为了保护人from collapse,这种疲劳是主管感觉而不是客观现象

V2
第一段，1922年有个诺贝尔大牛有个理论，说肌肉释放的什么酸是自动刹车，让肌肉休息。第二段，1989年加拿大的哥们有小异议，是补充理论，1999，南非三个哥们有新发现（主要内容）。第二段论证南非哥们的理论内容和原理。
第三段，总结他们的观点，有他们对1922年理论的评价，部分对，但没有指出，肌肉组织其实不是客观事实，而是受大脑操控的主观情绪影响，这才作用的。

2.1.9  Bacteria species
V1  1. Bacteria species的问题
文章不长，好像只有一段。
大致内容是：对于Bacteria species的研究可以有什么好处，对于发明啥子-抗生素什么的有用处。并且说以前的生物学家以为Bacteria species 在世界上widespread ，说不用担心他们会Extinction。但是作者说，好像现在人类的作为导致bacteria species所寄生的生物处在绝种状态，也要保护这些东西吧。
大意是对的。关键词是：bacteria species, widespread, extinction等，请大家考古吧。

V2主旨大概是讲要保护菌类 bacteria 的  大半屏
第一段说现在很多科学家(貌似是科学家？) 都认为细菌很wide spread啊，就没有想到过要去保护它们啊，如果等到它们快要extinct 的时候才想到要去保护的话就太晚了。
第二段举了两个例子说明虽然现在大家都认为细菌是很wide spread，但事实上它们的栖息地（关系好像是这些细菌是寄生还是神马在一个东西上【一个不认识的单词】然后这个东西生存的地方）这个东西生存的地方由于人类的活动已经遭受到很多的破坏  进而就影响到这些细菌。 还有具体的例子说某种特定的细菌只能生存在温泉（spring）里, 但是现在世界上能适合这种细菌栖息的温泉就仅剩下三个。。。    最后的结尾有点忘了    反正意思就是要保护这些细菌了啥的

有主旨题  有细节题—根据文章，哪些关于这些细菌的说法是对的   貌似还有一道题问下面那个说法能加强 文章中所说的 有必要对细菌进行保护  这个观点的

vivicheer

那个ds题 你选了什么
x^2*y^2=xy 有可能任意一个为0，所有不对
x^2-y^2=0 有可能x=1,y=-1， 也不对

所有选e
对不

-- by 会员 honeylyn (2011/5/3 23:06:02)

我选的A啊,因为题目说了x,y都是正整数~

vivicheer

最后一篇RC怎这么像底下这篇考古妞
1. Social Science Division
1.1.    Business & Economics        
1.1.1   广告与歌曲★
V1   有一篇是说广告里面加了歌曲，歌词重新改编过的额歌曲，原唱和非原唱的歌曲对于广告的吸引力的影响，这篇是最后一篇，时间有点紧，来不及仔细看了

V2(V31)最后一段说男人更人容易记住有影响力的人的歌词的广告，女人更容易记住没有影响力的歌词的广告（有一个题就问这个，说问下列哪种说法对，我选的男人更容易记住有影响力的人的歌，没有改过的orignal的那个）

V3（V38）P1.科学家经过研究发现广告与歌曲的联系，有音乐比没有音乐好，原声的比改唱的好，红人比不红的好，但是如果歌手不够红，那么改编歌词往往能够吸引顾客的注意力。
P2.对于当红歌手，原声比较重要，这个很容易证明，但是对于那些不咋地的歌手，改编歌词更能提高广告影响力，这是为啥呢？研究人员做出了假设，貌似是这些人听到歌被改了以后表示不爽，结果反而加深了印象
P3.对于男人和女人，研究人员发现，男人对于红歌手比较感冒，女的对于不红的比较感冒。
Q1：第二段的作用，有三个选项不靠谱，靠谱的是A和B。A：对于第一段中研究人员提出的成果给出了更进一步的研究结果 B：对于第一段的提出的一些现象提供了解释
Q2：下列哪种歌曲广告对消费者影响最大，我选的（男人，高知名度歌手，原声。）

V4(750) 有一篇是讲男女对广告音乐的反应。
第一段将科学家发现这几种现象 - vocal比popular music 更容易有效，popular music 中，有名的人的比没有名的人没有效
第二段，解释为什么有名的人的音乐反而不如没有名的人的音乐有效。有三四个理由
第三段，男女的有效性有差别

V5(v33) P1科学家经过研究发现广告与歌曲的联系，有音乐比没有音乐好，原声的比改唱的好，红人比不红的好，但是如果歌手不够红，那么改编歌词往往能够吸引顾客的注意力。

这种情况还解释了因为人们的注意力会放在了改过的词中, 原文有”lack of fit” (有题)

With songs more effective than without;

With vocal more effective than without;

With original lyrics when in high personal significance more effective than with altered lyrics when in low personal significance

P2解释为什么有名的人的音乐反而不如没有名的人的音乐有效。有三四个理由
对于当红歌手，原声比较重要，这个很容易证明，但是对于那些不咋地的歌手，改编歌词更能提高广告影响力，这是为啥呢？研究人员做出了假设，貌似是这些人听到歌被改了以后表示不爽，结果反而加深了印象
P3男女的有效性有差别：
对于男人和女人，研究人员发现，男人对于红歌手比较感冒，女的对于不红的比较感冒。

Q1主旨题:

Q2第二段的作用

A 对于第一段中研究人员提出的成果给出了更进一步的研究结果

B 对于第一段的提出的一些现象提供了解释/ 解释第一段中的一个puzzle
Q3下列哪种歌曲广告对消费者影响最大：

男人，高知名度歌手，原声（male high personal significance original lyrics）

cherryxuzhaoli  google到的类似文章
DAVID ALLAN Saint Joseph's University dallan@sju.edu

This study examines the effects of popular music in advertising to determine both the theoretical (the effect of popular music on the processing of advertising messages) and practical (the design of more effective advertisements using popular music) implications. An experiment is reported that tested the effects of three integrations of popular music in advertising: original lyrics, altered lyrics, and instrumentals (plus a control treatment with no music) on attention and memory. The results indicated that song vocals, either original or altered, are more effective stimuli of advertising effects than instrumentals or no popular music.

But Kahneman (1973) said that attention describes some internal mechanisms that determine the significance not the relevance of stimuli. This suggests that popular music with high or low personal significance will lead to greater or lesser attention to the integrated advertising messages; popular music vocals will be more attention-getting than other treatments; and original popular vocals with high personal significance will be the most effective at getting the attention of the individual.

Popular music with original vocals was a more effective stimulus of attention and memory when high in personal significance and popular music with altered vocals was a more effective stimulus of attention and memory when low in personal significance

The individuals in this experiment processed songs and artists they considered high in personal significance differently from those that were low in significance.... When the artist was significant, the original vocal led to greater brand attention but when the artist was not significant, the altered vocal led to greater brand attention.... It suggests that the level of significance of the music and/or the artist can affect involvement possibly resulting in different processing of the advertising messages.

and/or the artist can affect involvement possibly resulting in different processing of the advertising messages. While high personal significance can be a possible explanation for the attentiongaining value of original vocals, low personal significance cannot adequately explain the attention-gaining value of altered vocals. Three possible explanations include thenoveltyof hearing a popular song with altered lyrics (especially the first time); irritationcaused by the changed lyrics; and/or the lack of fit of the song or the artist with the brand. All of these could have been attention-gaining stimuli causing greater attention to the brand and the song. It is clear, however, that lyrics (either original or altered) are important and that even though an interaction was observed for just one song and artist ("The Middle" by Jimmy Eat World) based on the lyrics, the results are of practical importance to advertisers for two primary reasons. First, the use of no music or an instrumental version of a popular song should be avoided. Second, if the advertiser is able to use a popular song that is personally significant to the target market of the brand, then the original vocal version should be used, but if not, an altered vocal version should be considered.

Either way, personalsignificance plays a role in the effectiveness of popular music in advertising on attention and memory, brand memory were observed for one of the brands (Sony) for both the song ("Without Me") and the artist (Eminem), with some apparent significant effects for genders. It is interesting to note that for the Kodak brand, males were observed to have greater memory for the brand than females when the song and the artist ("The Middle" by Jimmy Eat World) were highly significant but that females had greater memory for the brand when the song and the artist were low in personal significance. This could suggest that males are more sensitive to the level of personalsignificancethey have for advertising messages integrated in popular music than females, but this would need future research.

考古（未确认）
广告的效力
版本1
讲advertisement的不同情况的有效性
前面一大段好像是在讲下面这三种情况
1>With songs more effective than without
2>With vocal more effective than without
3>With original lyrics when in high personal significance more effective than with altered lyrics when in low personal significan 这种情况还解释了因为人们的注意力会放在了改过的词中, 原文有”lack of fit” 这里有题..
第二段讲:但是却没有原因解释得到下面这种情况
4>Male 对ad的反应会比Female 多..
然后还有一题是出了很多选项, 问你哪种是最effective的

版本2
流行音乐能加强人们对广告的记忆，其中有音乐比没有音乐好，原声的比改唱的好，音乐与个人特殊经历的关系则在不同情况下的作用不同，然后又提到了这些因素对男人和女人的不同影响。

版本3
问题1：貌似是主旨题
问题2：说第二段的作用，我选的是解释第一段中的一个puzzle
问 题3：然后还有一题是出了很多选项, 问你哪种是最effective的我选的是male original lyrics when in high personal significance 好像还有个popular吧，总之要包含male high personal significance original lyrics
需要回原文的第一段和第三段定位 （Ozy：关键字为 男，原来，个人重要）

-- by 会员 小奔Grace (2011/5/4 8:43:27)

恩,我觉得这两篇都是的~

yuezh08

请问LZ那倒输血ps是怎么算的？？

vivicheer

请问LZ那倒输血ps是怎么算的？？

-- by 会员 yuezh08 (2011/5/4 9:25:25)

花园那个吗？因为B/R的概率是1/3，所以说R的高也是3，下面的G的边长是11-3-3=5，所以R的面积是(3+5)*3/2=12，整个花园面积是9*11，所以扔东西落R中的概率就是面积比~

kinohahaha

lz 威武！！！710好厉害！！！

hanris

感谢LZ分享! 我也想上700来粘粘仙气~

ishangshi

大赞lz！！！

vivvvviv

数学第二题怎么做啊？ 请问