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These three groups are rarely identical. An exception occurs occasionally in cases where customers for a particular industrial product may be few and easily identifiable. Such customers, all sharing a particular need, are likely to form a meaningful target, for example, all companies with a particular application of the product in question(market segment,这可以根据原文对于market segment 的定义得出: First, there is the marketsegment(部分)—peoplewho need the commodity(商品) inquestion. ), such as high-speed fillers(填充物) of bottles at breweries(啤酒场). In such circumstances, direct selling (marketing that reaches only the program target) (这里则对应的是the program target) is likely to be economically justified, and highly specialized trade media exist to expose members of the program target—and only members of the program target—to the marketing program. |
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