明天考试了，麻烦各位帮我整理个AWA的思路，谢了

yaoyizhang

B9.Thefollowing appeared in a memorandum to a team developing accounting software for SmartPro Software, Inc.:
“Currently, more professional accountants use SmartPro accounting software than any otherbrand. However, in the market for personal accounting software for non-professionals to use in preparing their income tax returns, many of our competitors are outselling us. In surveys, our professional customers repeatedly say that they have chosen SmartPro Software because our most sophisticated software products include more advanced special features than competing brands. Therefore, the most effective way for us to increase sales of our personal accounting software for home users would clearly be to add the advanced special features that our professional software products currently offer.”

yaoyizhang

晕，在线求助，希望筒子们给点儿思路~谢谢了

ChaliWu

明天考的，同问~
先自己找一个，就错误类比，professional customers 和non-professional 不一样，对软件的需求也不同~
筒子们快来帮忙啊~

藜芦

恩 说说我目前想到的吧

就先说SURVEY里专业客户说的是不是真的（就是质疑SURVEY的可靠性）
然后说 就算SURVEY可靠，也不代表把这个方法应用于非专业客户方面就管用，列举他因BLABLA
最后说 就算这个方法应用于非专业客户管用，也不一定是THE MOST EFFICENT WAY 可能还有别的好方法 BLABLA

我不是NN，也是明天考，LZ参考着看吧……

yaoyizhang

谢谢~谢谢LS的两位了，受益匪浅

water966

我也明天北京考~~呵呵
说说我的看法供LZ参考哈
1，调查可疑，DETAILED INFORMATION ABOUT THE SUREY IS NECESSARY, OTHERWISE, THE CONCLUSION LACKS CREDIBILITY,比如，A这个调查的对象就是有问题的，调查的是专业会计，而目的却是NON-PROFESSIONALS，又比如B仅仅调查优点是不够的，缺点呢？也许正是因为某些非专业人士无法克服的缺点，导致不好卖,C,这调查样本过小，根本不可靠
这样是不是字数就出来咯~~只找得到2个缺点，所以字数难凑了
2,false analogy, 即使调查是正确的，这个结果也不APPLIED TO NON-PROFESSIONALS,甲之熊掌，乙之砒霜

yaoyizhang

我也明天北京考~~呵呵
说说我的看法供LZ参考哈
1，调查可疑，DETAILED INFORMATION ABOUT THE SUREY IS NECESSARY, OTHERWISE, THE CONCLUSION LACKS CREDIBILITY,比如，A这个调查的对象就是有问题的，调查的是专业会计，而目的却是NON-PROFESSIONALS，又比如B仅仅调查优点是不够的，缺点呢？也许正是因为某些非专业人士无法克服的缺点，导致不好卖,C,这调查样本过小，根本不可靠
这样是不是字数就出来咯~~只找得到2个缺点，所以字数难凑了
2,false analogy, 即使调查是正确的，这个结果也不APPLIED TO NON-PROFESSIONALS,甲之熊掌，乙之砒霜

-- by 会员 water966 (2010/11/25 21:23:07)

感谢筒子的看法~敢问下LS的筒子明天啥时候考？

water966

明天下午1点15的- -

yaoyizhang

哦，好吧，我9点的~~