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发表于 2010-10-27 18:12:28 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
a local chain Greentree Grocers has been experiencing high sales volume but decreasing profit margin. Its customers are wealthy people looking for gourmet food and luxury shopping experience, so it must cut costs without hurting the customers' shopping experience. So it plans to layoff 10 employees per store and eliminate expensive displays and free samples. In addition, it will partner with Cabaree Coffee Cafe to have a coffee shop in each store. This is supported by a recent survey that the Grocers and the Cafe attract similar types of customers. The conclusion is that Greentree Grocers will experience high sales volume as well as high profit margin.

给点思路吧
谢谢
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沙发
发表于 2010-10-30 00:31:26 | 只看该作者
同求。感谢
板凳
发表于 2010-10-30 10:19:17 | 只看该作者
cause oversimplification:利润下降可能由于短期的促销,或者同行竞争的压力导致价格的短期下降
false assumption:合作不一定能带来利润的增加,可能会导致一部分顾客量的减少,或许因为其不喜欢咖啡,也有可能认为咖啡不适合高档消费人群
cost-profit: 和cafe合作的成本可能高于其带来的利润
现在不等于将来:利润下降可能由于短期的economic recession
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