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看了一下你的AA,这是我写的。我24考,就当做练习。
The argument from the information technology department of an advertising firm recommends the company to invest on the most powerful and advanced information technology to maximize employee productivity. Several logic fallacies have been presented in this argument to make it not fully convincing. By pointing out a way to improve employee productivity and recommending heavy investment, the argument blocks out other options, and ignores the altitude of improvement and marginal cost and benefits. Lastly, it fails to identify the nature of the business and the degree of need in terms of employee productivity.
Information technology can improve employee productivity; however drawing a simple conclusion that the company should invest heavily on it precludes the possibility of other alternatives that also drive the productivity up. For an advertising company, employee productivity is influenced by several factors such as working environment, vertical integration (from idea to product), cost consciousness and etc. Information technology is only one stick of the wooden barrel. Unless it is the shortest stick that holds back the productivity, there is no urgent need to heavily invest on it, since investment on other resources such as a pleasant, comfortable and convenient working environment for staff to draw out their ideas right away. Without knowing the alternatives, invest in the most powerful information technology may be wasted.
Even if the information technology is the shortest bar of the barrel. It is too rushing to reach the conclusion that the most powerful advanced IT should be invested. Financially, investment requires the most important analysis-cost and benefit analysis. When it comes to cost and benefit, the investment cannot possibly get the same amount of benefit from every single additional dollar. Hence, is the best IT really necessary in terms of the benefits it can get? If the company spend 0.5 million on a up-to-date information technology and will get a yield of 1 million benefit in a long run, it sounds a wise investment. If to invest the best information technology costs 1 million, but the benefit it can bring is up to 1.1 million, then the yield of investment does not seem to pay back as well as the former plan.
The argument is based on an assumption that productivity needs to be improved. The fact that it is an advertising firm indicates that the products require innovation and creativity. To hire the right type of creative stuff may bring a far better result. The question is, does the productivity outweigh the innovation? Probably not. Hence, blindly improve the productivity of the company may not even suit the business plan of the company.
To sum it up, as the argument fails to consider possible options to improve employee productivity in order to choose the best driver to invest on, it precludes alternatives that may function better. Additionally, it ignores the marginal cost and effect of such investment. Moreover, it misses the feature and needs of the specific company in question, thus may cause overinvestment in non-core aspects of the company. With these reasons altogether, it is not hard to spot that the argument, though sounds logical from the first glimpse, is not truly convincing. Without further information on the alternatives evaluated and compared with such strategy, quantitative analysis of cost and benefits and more analysis on the company's current IT system, the argument will not take a firm stand.
想问问大家还有什么思路。 |
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