Two female scholars conducted a study. They gave one group of consumers 6 jars and the other group 24 jars. They found that the group facing 6 jars is more likely to make a decision which one to buy than the other group facing 24 jars. Therefore the two scholars hypothesized something like more choices more confusion. And an example of when employees given many different retirement packages to choose from.
第二段:作者提出上述理论的一个exception,就是购买者已经有明显倾向时,上述理论不成立。
A third female scholar found that this theory is generally true EXCEPT if the consumer has a clear preference to what exactly he/she wants, then this consumer will pick the first one that matches his/her criteria.
Question 1. Which one most seriously weaken the finding of the study?
Answer should be out of the 6 jars given to the first group, most people in the group have seen at least one of the jars, whereas out of the 24 jars given to the second group, most people in the group have never seen any of the jars.
Question 2. What's the purpose of giving the "retirement package" example at the end of that paragraph?
Answer should be something like to show the study has practical value in consumer's decision or sth.