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[讨论]OG10一道阅读题的理解

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楼主
发表于 2008-11-23 23:41:00 | 只看该作者

[讨论]OG10一道阅读题的理解

OG阅读118题考察对“professional service firms with
outstanding reputations and performance to match have little to gain from offering unconditional
guarantees.”这句话的理解。 答案给的解释是 If a firm has an outstanding reputation based on a high level of performance, it is
likely that its clients are satisfied with the quality of service that is delivered. 我觉得我的理解是"little" 否定意思,也就是说:一个有着显著声望和能力的专门服务公司是从无条件quanrantees的服务中得不到什么的。我的理解和答案相差甚远。 求高人指点。 谢谢
沙发
发表于 2008-11-26 08:07:00 | 只看该作者

Passage 19

Seeking a competitive advantage, some professional

service firms(for example, firms providing advertising,

accounting, or health care services) have considered

offering unconditional guarantees of satisfaction. Such

(5) guarantees specify what clients can expect and what the

firm will do if it fails to fulfill these expectations.

Particularly with first-time clients, an unconditional

guarantee can be an effective marketing tool if the

client is very cautious, the firm’s fees are high, the

(10) negative consequences of bad service are grave, or

business is difficult to obtain through referrals and

word-of-mouth.

However, an unconditional guarantee can sometimes

hinder marketing efforts. With its implication that fail-

(15) ure is possible, the guarantee may, paradoxically, cause

clients to doubt the service firm’s ability to deliver the

promised level of service. It may conflict with a firm’s

desire to appear sophisticated, or may even suggest that

a firm is begging for business. In legal and health care

(20) services, it may mislead clients by suggesting that law-

suits or medical procedures will have guaranteed out-

comes. Indeed, professional service firms with outstandin

reputations and performance to match have little to gain

from offering unconditional guarantees. And any firm

(25) that implements an unconditional guarantee without

undertaking a commensurate commitment to quality of

service is merely employing a potentially costly

marketing gimmick.

118. The passage most clearly implies which of the following

about the professional service firms mentioned in line

22?

(A) They are unlikely to have offered unconditional

guarantees of satisfaction in the past.

(B) They are usually profitable enough to be able to

compensate clients according to the terms of an

unconditional guarantee.

(C) They usually practice in fields in which the

outcomes are predictable.

(D) Their fees are usually more affordable than those

charged by other professional service firms.

(E) Their clients are usually already satisfied with the

quality of service that is delivered.

"little" 是否定

第7行Particularly是从正面讲能从unconditional得到好处的公司.

13However从反面行讲不能从unconditional得到好处的公司

板凳
 楼主| 发表于 2008-11-26 23:42:00 | 只看该作者
我懂了, 谢谢lukeleng 指点。只是还想请教阅读方法,我是先看问题,然后再看文章找定位。比如这道题,我只看了相关的这句话,所以造成理解错误。但是仔细通读全文后再做题,又觉得时间不够。我该怎样提高呢?
地板
发表于 2008-11-27 08:36:00 | 只看该作者

愚见还是先看文章,时间不够是对绝大多数中国考生都存在的问题(假设我不比大家苯得太多).

看过大家以前对这个问题的讨论.觉得:

1对美国学生而言,这篇阅读差不多只是常识而以,在美国的媒体上关于professional service firms 还是比较常见的

2我们对美国的历史及文化还是了解得少了一点

3如果前两条成立,不太可能有太快的方法.

4至少要把错的提分析清楚-这也不容易

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