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越想越糊涂的题?prep-1-68

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楼主
发表于 2008-10-31 05:50:00 | 只看该作者

越想越糊涂的题?prep-1-68

68.        (35185-!-item-!-188;#058&007601)

 

Manufacturers sometimes discount the price of a product to retailers for a promotion period when the product is advertised to consumers.  Such promotions often result in a dramatic increase in amount of product sold by the manufacturers to retailers.  Nevertheless, the manufacturers could often make more profit by not holding the promotions.

 

Which of the following, if true, most strongly supports the claim above about the manufacturers' profit?

 

(A) The amount of discount generally offered by manufacturers to retailers is carefully calculated to represent the minimum needed to draw consumers' attention to the product.

(B) For many consumer products the period of advertising discounted prices to consumers is about a week, not sufficiently long for consumers to become used to the sale price.

(C) For products that are not newly introduced, the purpose of such promotions is to keep the products in the minds of consumers and to attract consumers who are currently using competing products.

(D) During such a promotion retailers tend to accumulate in their warehouses inventory bought at discount; they then sell much of it later at their regular price.

(E) If a manufacturer fails to offer such promotions but its competitor offers them, that competitor will tend to attract consumers away from the manufacturer's product.

答案是D. 是答案错了吗?我是管销售的,如果我低价卖出去东西,而RETAILER又囤积货物,那我岂不是很长时间都卖不东西了,哪来的利润呀?

沙发
发表于 2008-10-31 11:03:00 | 只看该作者

D,  实际上是个假设支持,也就是说正因为零售商的囤积促销期大量买入产品的恶心行为,才会导致生产商赚的钱不多,所以结论说,他们只有按非打折价格出售产品才会赚更多的钱。

把D 取非就成了削弱了。

板凳
 楼主| 发表于 2008-11-1 06:55:00 | 只看该作者
哦,豁然开朗。谢谢!但是还是会担心有时候会想不到取非这一办法,什么时候取非呢?
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