[求助]GWD-4-6

希望携手

    

Extensive research
has shown that the effects of short-term price promotions on sales are
themselves short-term. Companies\' hopes that promotions might have a positive
aftereffect have not been borne out for reasons that researchers have been able
to identify. A price promotion entices only a brand\'s long-term or
"loyal" customers; people seldom buy an unfamiliar brand merely
because the price is reduced. They simply avoid paying more than they have to
when one of their customary brands is temporarily available at a reduced price.
A price promotion does not increase the number of long-term customers of a
brand, as it attracts virtually no new customers in the first place. Nor do price promotions have lingering aftereffects for a
brand, even negative ones such as damage to a brand\'s reputation or erosion of
customer loyalty, as is often feared.

            

    So why do companies spend so much on price promotions? Clearly
price promotions are generally run at a loss, otherwise there would be more of
them. And the bigger the increase in sales at promotion prices, the bigger the
loss. While short-term price promotions can have legitimate uses, such as
reducing excess inventory, it is the recognizable increase in sales that is
their main attraction to management, which is therefore reluctant to abandon
this strategy despite its effect on the bottom line.

        

        6.It can be inferred from the passage that if a
company ceased to run short-term price promotions for a particular product, an
effect of this change would be to

            A. reduce excess inventory
of the product

B.lose some of the product's long-term customers

C.reduce the product's overall sales

D.inhibit growth in the number of the product's customers

E.threaten the product's profitability

        

        我选的是B，因为根据红体字说的价格促销的后果会damage customer loyalty,因此B答案减少顾客应该是对的。可为什么答案选的是C呢？请大家指点

[此贴子已经被作者于2008-4-9 13:26:37编辑过]

希望携手

我很是不明白呀，请NN指点指点，感激不尽！！~~

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Nor do price promotions have lingering aftereffects for a
brand, even negative ones such as damage to a brand\'s reputation or erosion of
customer loyalty, as is often feared.

大意是 削价不会对产品有lingering aftereffects，胜至是一般担心的负面效果 (negative aftereffects)。
    

damage to a brand\'s reputation or erosion
of customer loyalty 是补充说明什麽负面效果。换句话说：不会有品牌名誉受损或是顾客忠程度流失的负面效果。

    

希望携手

谢谢。还想问C答案能从原文的哪个地方得出呢？

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C选项可以由以下句子推出：
第一段第一句Extensive research
has shown that the effects of short-term price promotions on sales are
themselves short-term.
短期促销引起短期的销售增加。

第二段也有 it is the recognizable increase in sales that is
their main attraction to management. 经理人一直用这个策略的原因。

所以一旦短期促销(原本sales↑)没了，也就会让销售的增加没了。

希望携手

thanks

deadendjy

为什么A不对呢？

While short-term price promotions can have legitimate uses, such as reducing excess inventory

可以直接从原文找到，而且C的话 sale = single price X numbers saled 减少单体的价格来促进number的增加并不能推出sales会减少啊？

还有E，可以从下面一句话推出啊。

Clearly price promotions are generally run at a loss, otherwise there would be more of them.