2008.02.24--2008.03.01 讨论话题:针对case的准备方面,如何开始?训练case方面,应该从哪方面开始入手?并请分析以下例子,请说出: 1. What kind of case it is? What kind of frame work will be used in this case? 2. What kind of questions will you ask the interview to collect the information? Why will you ask that questions? 3. How to present your answers to the interviewer? (Please list power word or sentence in presentation.) 4. Estimating, what kind of questions will the interview follow up? How to deal with that? 5. Please list other related things to concern.
SUPER REGIONAL BANK
You have a have recently been assigned to a project with one of the nation’s super regional banks. The bank is one of the top 10 largest retail banks in the country. Like most banks in its class it has branches in 8 geographically contiguous states.
Your client has recently concluded that the old “local branch” way of business is no longer viable. Typically, this bank has canvassed its territory with small free-standing branches; however, the new age of electronic banking and commerce is changing all of that.
They are considering replacing many branches with Calling Centers. Calling Centers offer both live and phone automated services that may be accessed by phone. The new Centers would offer virtually all of the services currently offered through local branches plus some additional things.
The question to you is: how would you go about setting up the engagement to determine the viability of this new concept? Specifically, what kinds of things would you investigate? and what hypothesis would you form?