Anderson LA or Ross Ann Arbor

rock2007

LA

stq

too freaking cold in mid-west

csch

钱的因素不考虑啦? 看看哪个有奖吧

abcd1234ef

come on, xieyin and co-Ross'er.

Tell them this is totally untrue.

wsdoll

wow. UCLA even beat Ross now? UCLA just ranks 15 or 16 ba?

胡搅蛮缠

以下是引用remondxz在2008-1-15 21:08:00的发言：
想请教各位如何看待这两所学校。孰优孰劣
不知道anderson 和 ross的前辈们能否充分发表一下看法。

感觉挺难选的。

One of my friends got UCLA and ROSS's offers too...finally, he picked up Ross.

[此贴子已经被作者于2008-2-1 21:39:28编辑过]

embarker

hoho~~ talking about location, don't confine Ross to just "Ann Arbor" or "Midwest"; tt's more about location choice between east and west. Different industries/employers may have different preference schools. It's quite interesting. For example, I attended a sell day hosted by a bank. I met people from Ross, Harvard, Wharton, Columbia, Georgetown, Duke, UNC..but didn't meet any people from Standford or UCLA. So my take is that it depends on your post-MBA career considerations by combining consideration of location, strength & weakness, people and culture.

cgcg

    

First, congrats! 

I second embarker gg =)

        

Really, there's so much more to your 150K USD tuition fee other than the
weather -- how would you fit in the school culture?  Does the curriculum
and career development process make sense to you?  Is there a strong alumni presence in your
industry of choice?  How is the school
doing in terms of summer intern and fulltime placement in your industry of
choice, etc etc.
 

    

As to location and weather, coming from a west coast city
myself, the weather in AA sucks big time. 
Food too.  However, I picked Ross
in first place because I’ve always lived in big cities and will go back to big
cities after school.  Spending 2 years in
a small college town is quite a unique life experience to me.  When there’re not that many places to go to,
I find myself always hang out with classmates and become really close with them
although we do often compare AA with our cities (quite some are from west cost,
e.g. SF, LA, etc)…  A friend and I even
got lost driving in the cornfield, looking for a shopping mall once…  That was quite an experience.

    

Coming from somewhere known for good food, I was told to
have my expectations really low before I came here.  But Ann Arbor keeps on surprising me with
good French, Italian, Japanese, seafood, and even Southeast Asian food.  Sorry, but not Chinese tho.  Hehe.  Keep
in mind that AA is a college town with income level way above Michigan average.  It’s definitely not comparable to LA, but
would you want to break the bank while on a huge loan?  And plus, really, you’ll be so busy here that
you barely have spare time to do anything major while in school, except during
the breaks when you’ll be traveling anyways.

    

At the end of the day, it’s your personal choice.  I just want to put down some thoughts after
going through this process myself.

李大衛

前几天BW Forum跟CD都有人分别问到小弟这两间学校

将小弟回覆贴出供各位参考

http://forums.businessweek.com/n/pfx/forum.aspx?msg=74309.1&nav=messages&webtag=bw-bschools

(Ross vs. Fuqua in Brand Management)

Q:
I'm looking for a top Brand Mgmt position once I finish my Marketing degree in school. I've been accepted to both Ross and Fuqua R1(still waiting to hear back from Kellogg R2). Any advice btw Ross and Fuqua for Marketing assuming I do not get accepted to Kellogg??
Stats: African American...High GMAT/ High GPA/ Comp Sci

A:
When you're looking for top brand management position, since these two programs are pretty close as top schools, the program design matters but not ranking anymore.
The really successful brand managers need to satisfy customers from their bottom of heart, create loyalty and word-of-mouth to constantly generate profit, then grow your brand portfolio that match your business vision.

So you need to know consumer behavior and extract insignts from market intelligence, develop the right product features that satisfy their demands with right pricing, communicating them the right messages, then create loyally repurchasing pattern that generates sustainable profit to support your brand out of fierce competition.

The key courses that prepare you as a top brand manager are Brand Management, Customer Insignts, Market Research, Product Development, Pricing, Channel Management, CRM, Marketing Communications & Advertising, Marketing Strategy & Corporate Strategy, Sales & Forcast, Negotiation. Then depending on your specific industry, channel, or region, you might need Tech Marketing, B2B marketing, Service Marketing or International Marketing Management. Then the last and most significant challenge is how well can you manage the logistic and operation support.

Now see what these two schools offer. Ross offered Strategic Brand Management, but Fuqua doesn't have any brand management courses. It'll be a significant drawback if you learn all others but couldn't correlate all these efforts into a consistent brand theme.

So see what other courses they've got. Obviously Ross has much deeper and sophisticated program design that has Consumer Behavior, Customer Asset Management, Co-Create Value with Customers, Market Research Design & Analysis, Pricing Strategy & Tactics, Ad Management, Innovation & New Product Development, Distribution Strategy, Supply Chain Management. One special course is Leavraging industrial Design for Marketing Advantage that may make your brand stand out by highly customized value chain.

Of course Fuqua also has pretty well-rounded course selection for marketing, but it's clearly for Product Manager and Market Research Managers, not for Brand Managers. You cannot see the detailed and dynamic design like Ross. Fuqua has Consumer Behavior, Market Intelligence, Marketing Strategy, Product Management, Pricing, MarCom, CRM, Tech & Health Mktg, Distribution and Supply Chain. But a bit generic that not as specific as Ross

--

http://mbacareerfitter.blogspot.com/2008/02/personal-brandingucla.html

(UCLA)

一些基本的学校状况要了解一下
UCLA走综合管理与策略顾问,创业, IT,财务,娱乐与体育
师资号称世界级水准
教务长治校方针是要在2010年满七十五周年前
打造世界顶及商学院
由师资多元化,研究路线国际化,与博士班精致度着手
有研究中心与创业中心

在课程走向方面多以综合概念为主
课程逻辑着重综合管理与科技策略思考分析能力
以及概念式领导团队能力培养
企业扩张与创业以及媒体娱乐等
综合管理课程相当重接近一半
跟院长治校方针吻合
财务课程也相形完整
毕业出路以综合管理,财务,顾问,及企业内创业或中小型创业为大宗
领导训练是由上而下以概念化思考
带领团队合作
国际发展也有许多区域市场研究

原则上还是以综合竞争力与领导或创业能力为面试方针
强调自己的工作年资与管理经验
以及团队合作与领导能力
数量与质量分析能力
以及cross-functional跨单位整合能力

davidsfo

以下是引用FlowerJay在2008-1-16 0:54:00的发言：

LZ，你这么想想。早上一出门，看到Gwen在拍MV；中午吃饭时候不远处坐着Omarion和他的crew；下午pussycat doll在你住的后面那条街演出；晚上朋友问你要不要去看Laker的比赛；夜里去喝个酒可能就能和Tyra Banks或者Jessica Alba合个影；午夜回家看着Hummer,Cadi在身边呼啸而过，放着最in的hiphop！！！

你想好了么？

Hummer, cadi 其实在哪个城市都很大众的

如果你在Santa Monica或者beverly hill附近住的话，你会发现ferrari和lamborghini都满街跑的

以前我一次下班路上在Santa Monica附近， 5辆车连着过去，3个ferrari， 2辆lamborghini，呵呵