solved, thanks

ggrtgy

rt.

[此贴子已经被作者于2008-1-29 0:31:13编辑过]

pinkvivi

以后做Luxury的机会有，但是不是很大。因为你大多会在化妆品行业盘旋。

工作绝对不会比在四大工作轻松，但是钱少的可怜。

cheryloo

...

[此贴子已经被作者于2008-1-8 12:36:06编辑过]

superchao

LZ你太厉害了,能拿下 L'oreal的marketing MT.

说实话,想转奢侈品是有希望的.

ggrtgy

待遇感觉和四大差不多，没2楼JJ说得那么夸张。。

有没有人说说欧莱雅的人文环境怎么样？会不会勾心斗角比较厉害啊。。

elucky

化妆品的MKT偏EVENT和BRANDING，策略性一般不会很强。适合比较CREATIVE的人。

转奢侈品是非常容易的，因为高端化妆品和LUXURY,target audience相似，tactics也差不多

但是那并不意味着就更有趣。

liangclarence

In FMCG, L'oreal's investment on MT is poor. In Taiwan, its program is far behind other companys as BAT, P&G, Uniliver,Nestle and CocaCola. Sometimes PPl inside will forget who are MTs. But it knows how to market its company brand and the recruiting is competitve.

The culture encourages competition, and somehow creates what you describe as "勾心鬥角" environment.Turnover rate is very high

Its pay is not so attractive for freshmen. I would say its a company good for you to be head-hunted. They used to recruit talent outside rather than cultivate internal talents as P&G and BAT do.

cammela

居然不如Nestle的program,昏特，不过loreal跟nestle有合作生产东西

ggrtgy

以下是引用liangclarence在2008-1-10 18:08:00的发言：

In FMCG, L'oreal's investment on MT is poor. In Taiwan, its program is far behind other companys as BAT, P&G, Uniliver,Nestle and CocaCola. Sometimes PPl inside will forget who are MTs. But it knows how to market its company brand and the recruiting is competitve.

The culture encourages competition, and somehow creates what you describe as "勾心鬥角" environment.Turnover rate is very high

Its pay is not so attractive for freshmen. I would say its a company good for you to be head-hunted. They used to recruit talent outside rather than cultivate internal talents as P&G and BAT do.

     Thanks a lot. Did you say so as an insider or ...?

     Actually Im not planning to stay in L'Oreal for a long period if I do join them. I am just wondering if it is a good forum for fresh graduates to gain first-hand marketing experiences. Although my undergraduate major is accounting, I really want to do the marketing work in the future. Does it help to apply for IMC programs in US and MBA in LUXE program in France if I work in L'Oreal for 3 or 4 years?

     Thanks again.

[此贴子已经被作者于2008-1-10 20:05:58编辑过]

ggrtgy

以下是引用cammela在2008-1-10 19:31:00的发言：
居然不如Nestle的program,昏特，不过loreal跟nestle有合作生产东西

     He referred to the situation in Taiwan I think. Does this also apply here in SH?