本月的一道考题 (题目完全)

tamama

例如，清仓跳楼价大甩卖，呵呵

所以 活动成功不等于一定要有利润

wycg

同意10楼的观点.题不全,而且是用中文翻过来的.

就楼主写的来看,我觉得C成为正确答案的可能性是零.

[此贴子已经被作者于2006-8-17 11:08:55编辑过]

dori0214

恩，现在我也有这个感觉

tiandaochouqin

我想，讨论的目的不是答案，关键在于，纠正存在的错误思路。

B 和 C

B的问题，在于频率的增加，是不是与活动成功有关(或者要考虑利润是否升高)

C的问题，在于是不是亏损=活动不成功？

我在og11里面找到一道题目，是这样的，看看有没有帮助。

tiandaochouqin

2.      In order to increase profits during a prolonged slowdown in sales, the largest manufacturers of automobiles in the United States have instituted record-setting price increases on all their models. The manufacturers believe that this strategy will succeed, even though it is inconsistent with the normal relationship Mn
            beeeprice and demand.

The manufacturers' plan to increase profits relies on which of the following assumptions?

(A)          Automobile manufacturers will, of necessity, raise prices whenever they introduce a new model.

(B)         The smaller automobile manufacturers will continue to take away a large percentage of business from the

largest manufacturers.

(C)         The increased profit made on cars sold will more than compensate for any decline in sales caused by the

price increases.

(D)         New safety restraints that will soon become mandatory for all new cars will not be very costly for manufacturers to install.

(E)         Low financing and extended warranties will attract many price-conscious consumers.

Argument Construction

Situation        The largest automobile manufacturers plan to increase prices on all models in order to increase profits during a sales slowdown.

on the sales they do make.

Reasoning What does the manufacturers'plan assume? The manufacturers^' plan reverses expectations: a slowdown in sales more typically results in decreased prices in order to encourage an increased number of sales. What could be the basis of the manufacturers^' thinking that they should raise prices instead? The manufacturers have a goal of increased profits. They
                are not anticipating an increased number of sales from this plan, but rather a greater profit

A          The manufacturers^' plan concerns existing models rather than new ones; price increases when new models are introduced are a different subject.

B          The manufacturers^' plan does not address the percentage of business taken away from them by smaller manufacturers, so this point cannot be assumed.

C          Correct. This statement properly identifies the assumption on which the manufacturers^' argument is based: the greater profit on the cars that are sold will make up for a lower number of sales.

D         New safety restraints are not a part of the manufacturers^' plan, so their inexpensive installation is not

assumed.

E          The manufacturers^' plan is concerned only with generating a greater profit, not with attracting price-conscious consumers who are not likely to respond favorably to the price increases.

The correct answer is C.

kallyli

楼上的mm，这两道题根本不一样嘛
我认为三个答案都不对。结论是说总量提高，所以促销成功。
B无论是次数多少，每次加油量大小，总量还是提高了呀，对结论不产生作用。
C结论没有说不亏本就算促销成功啊，跟结论没有关系。
如果有这个答案我认为是对的：
每年销量提高是否低于10%

gonghao

基于LZ给的中文题目

销售量，销售额实在是不同的概念，

还是要英文原题方可讨论一下

如果lz表述无错误的话，还是选B

kallyli

gonghao gg, B确实最像答案，因为题目问的是促销是否成功，只要销售量增加就行，B给人的感觉是也许销售量没有增加，但是题目明明说了销售量增加10%了，这个答案就不起作用了呀。
所以我认为答案应该有一个“每年增量是否低于10%”，如果每年都高于10%，这次活动就不成功了。

gonghao

1.to kalliy：就进行了1年促销，无从比较是否每年都增加10％。促销期相对于非促销期的增加，不能理解为是每年的增长。

2.评价的结论是：促销活动是成功的（是或者不是）

B（+）: 之前每次都加油低于促销值P，现在销量增加，的确是促销政策起效，增加了每次的销售量。

B（-）：之前每次加油的量可能高于P的话，那么现在的销量增加，未必是促销政策的作用，因为此时的促销政策显的没有意义。

但是这只是基于中文题目的意思，没有英文题还是不能下定论。

kathy8446

evaluate一般都是whether打头的，这样的肯定句真的有点怪

10%可能有很多原因，比如今年整体销售都增加。另外我觉得促销主要目的是增加销量，和是否盈利无关。

关于促销可以参考大全2－6

To entice customers away from competitors, Red Label supermarkets have begun offering discounts on home appliances to customers who spend $50 or more on any shopping trip to Red Label. Red Label executives claim that the discount program has been a huge success, since cash register receipts of $50 or more are up thirty percent since the beginning of the program.

Which of the following, if true, most seriously weakens the claim of the Red Label executives?

(A) Most people who switched to Red Label after the program began spend more than $50 each time they shop at Red Label.

(B) Most people whose average grocery bill is less than $50 would not be persuaded to spend more by any discount program.

(C) Most people who received discounts on home appliances through Red Label’s program will shop at Red Label after the program ends.

(D) Since the beginning of the discount program, most of the people who spend $50 or more at Red Label are people who have never before shopped there and whose average grocery bill has always been higher than $50.（E）

(E) Almost all of the people who have begun spending $50 or more at Red Label since the discount program began are longtime customers who have increased the average amount of their shopping bills by making fewer trips.

答案E和本题的B异曲同工～