阅读紫书第7篇OG10版第19篇问题

清清小蚂蚁

第七篇

Seeking a competitive advantage，some professional service firms(for example，firms providing advertising accounting, or health care services) have considered offering unconditional guarantees of satisfaction．Such guarantees specify what clients can expect and what the firm Wi1l do if it fails to fulfill these expectations．Particularly with first-time clients，an unconditional guarantee can be an effective marketing tool if the client is very cautious，the firms fees are high，the negative consequences of bad service are grave，or business is difficult to Obtain through referrals and word-of-mouth．
                

    However, an unconditional guarantee can sometimes hinder marketing efforts．With its implication that failure is possible, the guarantee may, paradoxically, cause clients to doubt the service firm’s ability to deliver the promised level of service。It may conflict with a firm’s desire to  appear sophisticated，or may even suggest that a firm is begging for business．In legal and health care services，it may mislead clients by suggesting that lawsuits or medical procedures will have guaranteed outcomes。Indeed，professional service firms with outstanding reputations and performance to match have little to gain from offering unconditional guarantees. And any firm that e commitment to quality of service is merely employing a potentially costly implements an unconditional guarantee without undertaking a commensurate implements an unconditional guarantee without undertaking a commensurate commitment to quality of service is merely employing a potentially costly marketing gimmick．

Questions 35—40 refer to the passage above-

35．The primary function of the passage as a whole is to

(A)  account for the popularity of a practice

(B)  evaluate the utility of a practice

(C)  demonstrate how to institute a practice

(D)  weigh the ethics of Using a strategy

(E)  explain the reasons for pursuing a strategy

 

36． All of the following are mentioned in the passage as circumstances in which professional service firms can benefit from offering an unconditional guarantee EXCEPT：

(A)  The firm is having difficulty retaining its clients of long standing．

(B)  The firm is having difficulty getting business through client recommendations．

(C)  The firm charges substantial fees for its services．

(D)  The adverse effects of poor performance by the firm are significant for the client.   

(E)  The client is reluctant to incur risk．

37． Which of the following is cited in the passage as a goal of some professional service firms in offering unconditional guarantees of satisfaction?

(A)  A limit on the firm's liability

(B)  Successful competition against other firms

(C)  Ability to justify fee increases

(D)  Attainment of an outstanding reputation in a field

(E)  Improvement in the quality of the firm's service

38．The passage's description of the issue raised by unconditional guarantees for health care or legal services most clearly implies that which of the following is true?

(A)  The legal and medical professions have standards of practice that would be violated by attempts to fulfill such unconditional guarantees。

(B)  The result of a lawsuit or medical procedure cannot necessarily be determined in advance by the professionals handling a client's case。

(C)  The dignity of the legal and medical professions is undermined by any attempts at marketing of professional services，including unconditional guarantees．

(D)  Clients whose lawsuits or medical procedures have unsatisfactory outcomes cannot be adequately compensated by financial settlements alone．

(E)  Predicting the monetary cost of legal or health care services is more difficult than predicting the monetary cost of other types of professional services．

39．  Which of the following hypothetical situations best exemplifies the potential problem noted i n the second sentence of the second paragraph(1ines 15—19)?

(A)  A physician's unconditional guarantee of satisfaction encourages patients to sue for malpractice if they are unhappy with the treatment they receive．

(B)  A lawyer's unconditional guarantee of satisfaction makes clients suspect that the lawyer needs to find new clients quickly to increase the firm’s income．

(C)  A business consultant's unconditional guarantee of satisfaction is undermined when the consultant fails to provide all of the services that are promised．

(D)  An architect's unconditional guarantee of satisfaction makes clients wonder how often the architect's buildings fail to please clients．

(E)  An accountant's unconditional guarantee of satisfaction leads clients to believe that tax returns prepared by the accountant a re certain to be accurate．

40．The passage most clearly implies which of the following about the professional service firms mentioned in lines 24-25．

(A)  They are unlikely to have offered unconditional guarantees of satisfaction in the past．

(B)  They are usually profitable enough to be able to compensate clients according to the terms of  an unconditional guarantee．

(C)  They usually practice in fields in which the outcomes are predictable．

(D)  Their fees are usually more affordable than those charged by other professional service firms．

(E)  Their clients are usually already satisfied with the quality of service that is delivered.

 

第七篇的问题共1个问题，

1）35题
                        （B）选项（E）选项

  Weigh 权衡使用一个计策的道德规范，请问这里的权衡是包括好的，坏的两方面吗？

对于正确选项(B) evaluate，如果文章只讲优点，可不可以选评价？只讲缺点，可不可以选评价，还是只有文章在优点，缺点都讲的情况下才可以选评价这个词？

第七篇的问题共1个问题，

1）35题
        （B）选项（E）选项

  Weigh 权衡使用一个计策的道德规范，请问这里的权衡是包括好的，坏的两方面吗？

对于正确选项(B) evaluate，如果文章只讲优点，可不可以选评价？只讲缺点，可不可以选评价，还是只有文章在优点，缺点都讲的情况下才可以选评价这个词？

allen0018

评价题里的作者态度题，答案一般是混合，因为老外肯定这么写。

至于

对于正确选项(B) evaluate，如果文章只讲优点，可不可以选评价？只讲缺点，可不可以选评价，还是只有文章在优点，缺点都讲的情况下才可以选评价这个词？
        

我不敢说怎么选，还是从文章的类型着手吧，能看出来是不是评价，说好的是表扬，表扬也是一种评价啊，连马屁也是艺术的体现，艺术的评价。

E 错在 ETHICS上。这是GMAT阅读惯用的伎俩。

sen4sun

来的晚了, 沙发都被佔走了. 楼上讲的很好啊.

小小补充一下好了. Weigh 权衡使用一个计策的道德规范，请问这里的权衡是包括好的，坏的两方面吗？

weigh 有 to carefully consider 的意思. 通常是一件事的好坏方面. 但也可以是在很多选择中比较权衡. 可能都是好的选择但是想要选出最好的. 常会碰到的用法譬如: I have to weigh my options......

对于正确选项(B) evaluate，如果文章只讲优点，可不可以选评价？只讲缺点，可不可以选评价，还是只有文章在优点，缺点都讲的情况下才可以选评价这个词？

其实楼上讲的很对, 这选项其实最為关键的除了主动词外还有它们宾语的比较. utility & ethnics. 其实如果只讲好处的话. explain the reasons for pursuing a strategy 也有可能是个选择.  看文意吧

清清小蚂蚁

你们都说的真好,看来我得多多琢磨这个关于主题方面的题,今天把这17篇的主题题都看一下,看看有没有什么提高,

allen0018

sen4sun  你能告诉以下你用什么字典吗？向你学习