没想到这样一题可以引发那么多牛牛那么多不同的看法,我想LZ自己都没有想到过吧. 看了那么多,我还是想把自己的想法公布一下,希望能够给各位一个不同角度的看法. A mail order company recently had a big jump in clothing sales after hiring a copywriter and a graphic artist to give its clothing catalog a magazine-like format designed to appeal to a more upscale clientle.The company is now planing to launch a housewares catalog using the same concept. The company's plan assumes that a)other housewares catalogs with magazinelike formats do not already exist b)an upscale clientelte would be interested in a housewares catalog c)the same copywriter and graphic artist could be employed for both the clothing and housewares catalogs d)a magazinelike format requires a copywriter and a graphic artist e)customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format
公司CLOTHING SALES 上升了,原因是magazine-like format appeal a more upscale clientle. magazine-like format 需要C和G来完成. 现在公司用SAME CONCEPT去LAUCH一个HOUSEWARE CATALOG,目的是为什么呢?当然也是希望和clothing sales 一样,能够有big sales了。 问题的关键来了,公司CLOTHING SALES上去了,是因为appeal upscare clientle 呢,还是因为magazine like format. 我的理解是能够吸引高端客户更为重要。因为做Magazine-like format 就是为了吸引高端客户。 我想一定有其他一些东西也可以用来吸引高端客户,但是没有必要一定是magazine like format的东东。 既然我们知道了magazine LIke format 其实那么重要了,那它是不是需要c和G来完成也就显得没那么重要了。 所以如果要让HOUSEWARE的PLAN 成功,关键是怎么样吸引高端客户。所以B也就对了。
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