Fashion and luxury hits the streets in Beijing

wupeng

Fashion and luxury hits the streets in Beijing
Della Bradshaw
Published: May 10 2006 11:53 | Last updated: May 10 2006 11:53


    

HEC Paris, Tsinghua University in Beijing and the Institut Français de la Mode - the Paris centre for creative industries - are setting up an advanced management programme in fashion and luxury to be taught in China. The six three-day modules will be taught at Tsinghua between September 2006 and March 2007.

The programme will be completed by a period in Paris dedicated to understanding the essence of the fashion and luxury industry in May 2007.

The programme will include modules on brand management, innovation, value chains, communications and product strategy

www.hec.fr

giraffe

嘿嘿，这年头谁都开始拿luxury当卖点。不过，program的marketing professor确实是厉害。