DDB
1. 介绍人们对于organic structures的偏好是被命名误导的
2. mechanistic model的好处:clarity、regularity、predictability
3. organic的坏处:focus on project success rather than individuals talents;
主旨句:In assessing those companies with a penchant for the organic, one must wonder what they thought was wrong with the locus of knowledge and authority at the peak of a well regulated, well-defined hierarchy.