第一段:hourly billing- 新方法:an unguaranteed bonus
好处:for first-time clients, especially when they are very cautious in selecting legal service providers
第二段:缺点:hinder marketing efforts
for sophisticated clients- less incentive
for less sophisticated clients-suggesting favorable
To potential clients that desperate for business-很厉害的大律所采用这种方式的收益很小。
P1:
hourly basis——>unguaranteed bonus
——>(description of the new)
specify the bonus the client will pay the firm given various outcomes of the case
——>(why change-advantage)
a highly effective marketing tool——>(why)high hourly billing rate is a barrier to client engagement
P2:
——>(why change-disadvantage)
hinder law firms' marketing efforts
1.Sophisticated clients-the firm may have less incentive; advise the client to take undue risks
2.mislead less sophisticated clients-favorable outcomes
3.potential clients-a firm is desperate for business
4.No good for some firms