prep12中遇到的一道题目

crystal_10

Products sold under a brand name used to command premium prices because, in general, they were superior to nonbrand rival products. Technical expertise in product development has become so widespread, however, that special quality advantages are very hard to obtain these days and even harder to maintain. As a consequence, brandname products generally neither offer higher quality nor sell at higher prices. Paradoxically, brand names are a bigger marketing advantage than ever.

Which of the following, if true, most helps to resolve the paradox above?

• A
  
  Brand names are taken by consumers as a guarantee of getting a product as good as the best rival products.
  
  
  
• B
  
  Consumers recognize that the quality of products sold under invariant brand names can drift over time.
  
  
  
• C
  
  In many acquisitions of one corporation by another, the acquiring corporation is interested more in acquiring the right to use certain brand names than in acquiring existing production facilities.
  
  
  
• D
  
  In the days when special quality advantages were easier to obtain than they are now, it was also easier to get new brand names established.
  
  
  
• E
  
  The advertising of a company's brand-name products is at times transferred to a new advertising agency, especially when sales are declining.
  
  
  

这道题目的正确答案是A,有点没有读懂题目的逻辑链。
直接翻译的话是：“品牌产品往往价格也高，因为，一般来说他们比无品牌竞争产品更好。产品发展的技术知识传播如此广，然而，特别的质量优势很难得到，更难保持。结果，品牌商品既不能提供更高质量也不能卖更高价格。矛盾的是，品牌名比以前有更大市场优势。” 最后题目结论说是要解决矛盾，我不太明白矛盾在哪里？品牌和产品技术发展在这道题目里的关系是啥啊？

大鱼鱼fish

用helr的A howeverB解释就是： 品牌不能卖的更贵也不能保证质量更好，那么就没有价值。however，品牌还是有价值的。
问 “品牌不能卖的更贵也不能保证质量更好，那么就没有价值”的weaken

cheer115

换个角度思考：作为消费者，面对一个品牌产品，一个不认识的牌子的产品，技术指标一样，价格一样，选哪个呢？
品牌的啊，因为是质量的保证。
这就是为什么要打造品牌价值：打造出品牌才会有死忠消费者。