5/9 新鲜寂静

Karenying221

共勉共勉！！！

zhoujy

laughingwind 发表于 2018-5-9 22:31
12号考，所以最近比较活跃！ 谢谢哟！你也加油。

同12！楼楼加油！

billyisfragile!

Experiment about brand and creativity
大致是说做了一个实验，让两组人分别使用两个品牌（一个品牌比较creative, 另一个不那么creative）发现creative brands can make users become more creative.
考到了主旨题

https://today.duke.edu/2008/03/apple_ibm.html

是原文吗？
Whether you are a Macperson or a PC person, even the briefest exposure to the Apple logo may make you behave more creatively, according torecent research from Duke University's Fuqua School of Business and theUniversity of Waterloo, Canada.



In work to be publishedin the April issue of the Journal of Consumer Research, Professors GavanFitzsimons and Tanya Chartrand of Duke, and Gráinne Fitzsimons of Waterloo,found that even the briefestexposure to well-known brands can cause people to behave in ways thatmirror those brands' traits.

"Each of us isexposed to thousands of brand images every day, most of which are not relatedto paid advertising," said Gavan Fitzsimons. "We assume thatincidental brand exposures do not affect us, but our work demonstrates thateven fleeting glimpses oflogos can affect us quite dramatically."

To assess the effectsof brands on behavior, the researchers selected two competing brands, both wellrespected by consumers, with distinct and well-defined brand personalities."Apple has worked for many years to develop a brand character associatedwith nonconformity, innovation and creativity," said Chartrand, "andIBM is viewed by consumers as traditional, smart and responsible."

The team conducted anexperiment in which 341 university students completed what they believed was avisual acuity task, during which either the Apple or IBM logo was flashed soquickly that they were unaware they had been exposed to the brand logo. Theparticipants then completed a task designed to evaluate how creative they were, listing all of theuses for a brickthat they could imagine beyond building a wall.

People who were exposedto the Apple logo generated significantly more unusual uses for the brick compared with thosewho were primed with the IBM logo, the researchers said. In addition, theunusual uses the Apple-primed participants generated were rated as morecreative by independent judges.

"This is the firstclear evidence that subliminal brand exposurescan cause people to act in very specific ways," said Gráinne Fitzsimons."We've performed tests where we've offered people $100 to tell us whatlogo was being flashed on screen, and none of them could do it. But even this imperceptible exposure is enough to spark changes inbehavior."

mawencongsandy

bzy! 发表于 2018-5-11 16:24
https://today.duke.edu/2008/03/apple_ibm.html

是原文吗？

不是，没有任何品牌名称，不过主旨是类似的

a19960000

谢谢楼主分享，我想问一下写作寂静在哪能找到呢？谢谢

mawencongsandy

a19960000 发表于 2018-5-14 00:13
谢谢楼主分享，我想问一下写作寂静在哪能找到呢？谢谢

https://forum.chasedream.com/thread-1323369-1-1.html

a19960000

mawencongsandy 发表于 2018-5-14 16:19
https://forum.chasedream.com/thread-1323369-1-1.html

感激不尽！