Scientists have made genetic modifications to cotton to increase its resistance to insect pests. According to farmers' report, the amount of insecticide needed per acre to control insect pests was only slightly lower for those who tried the modified seed than for those who did not. Therefore, since the modified seed costs more than ordinary seed without producing yields of higher market value, switching to the modified seed would be unlikely to benefit most cotton farmers economically.
Which of the following would it be most useful to know in order to evaluate the argument?